When HubSpot first announced its generative AI app, ChatSpot – I was jumping for joy! I had already been using AI apps like ChatGPT and DALL-E, but what got me off my feet was the fact that ChatSpot combines these useful tools with your HubSpot database ! That’s a power combo! I’ve been playing around with ChatSpot non-stop since its release and
How well do you know your competition? How much insight do you have into their strengths, weaknesses, and market positioning? The key to answering these questions and more lies within a competitive analysis. What is a competitive analysis? It’s a process involving identifying your business’ competitors (both direct and indirect) and conducting research on these companies to gain deeper insight into their
As a content marketer, I write a lot of blog articles. Some days, I sit down at my computer and enter a flow state where the words pour out of me and onto the page. Other times, it can be more of a grind. I sit there feeling antagonized by the blank screen, not knowing where to start. Or I get a
When the world was first introduced to Open AI’s ChatGPT, there was a resounding wave of marketers and content creators doing a double-take…”Wait, what?!” ChatGPT is a large language model developed by OpenAI based on the GPT architecture. In other words, it’s a chatbot that utilizes machine learning to learn how to write and respond like a person by referencing a massive
