How to Use Campaign Assistant by HubSpot

Written By Sean McGauley
June 6, 2023

In today’s fast-paced world, time is a precious commodity, and marketers often find themselves stretched thin trying to juggle multiple tasks. With HubSpot’s Campaign Assistant tool, you can leverage the power of artificial intelligence to offload the heavy lifting and free up your valuable time for tasks that truly require a human touch. It’s another amazing generative AI tool from HubSpot, joining Content Assistant and ChatSpot.

With Campaign Assistant, you enter the key details of your marketing campaign, such as your campaign overview, key points (what you want your audience to know), copywriting tone, Call-to-Action, and watch as it generates compelling copy for your campaign landing page, marketing email, and even supporting ad copy – helping you create campaigns in a fraction of the time.  

In this blog post, we’ll explore the capabilities of HubSpot’s Campaign Assistant and delve into how it can revolutionize your marketing efforts. By the end, you’ll have a clear understanding of how this powerful tool can help you save time, boost productivity, and create compelling marketing campaigns that drive real results.

What is Campaign Assistant?

HubSpot’s Campaign Assistant is a generative AI-powered tool that makes creating all of the copy for the landing pages, marketing emails, and ads of your next marketing campaign easy.

You provide information about your campaign, choose a tone of voice that resonates with your brand, and select which type of asset you want to generate, and the tool will produce either a landing page, email, or ad. 

What is Campaign Assistant from HubSpot

What does Campaign Assistant do?

Helps you create everything you need for your next marketing campaign using the power of AI:

  • Landing Pages: Landing pages play a pivotal role in online marketing campaigns, serving as the gateway to conversions and business success. Now it’s even easier to create landing pages that are focused and tailored to users’ experiences. 
  • Emails: Emails are a great way to drive attention to your campaign, reinforce your messaging, and inspire conversions. The Campaign Assistant helps you create marketing emails for your campaigns.
  • Ad Copy: Another great way to boost the performance of your campaign is to put some advertising spend behind it. Campaign Assistant makes ads easier by helping to create copy that matches your overall campaign and converts.

How to use Campaign Assistant

  1. Step 1: Sign Up for Free – visit HubSpot’s Campaign Assistant page to get started.
  2. Step 2: Select What To Create
    • Landing Page
    • Marketing Email
    • Ad Copy
  3. Step 3: Input Campaign Info – HubSpot’s next prompt will ask you to input a description of your campaign. 
  4. Step 4: Provide 3 Key Points – HubSpot asks you to provide 3 key points that you want your audience to know about your campaign.
  5. Step 5: Choose Your Call-to-Action – In this section, choose or create your campaign call-to-action.
    • Sign-up
    • Subscribe
    • Try for free
    • Get started
    • Learn more
    • Join us
    • Download now
    • Buy now
    • Book now
  6. Step 6: Select Your Writing Style – Lastly, pick a writing style (or styles) that reflects your brand’s voice. Select up to 3 from these options:
    • Witty
    • Creative
    • Humorous
    • Friendly Positive
    • Helpful
    • Professional
    • Confident
    • Informative

Campaign Assistant Example

Let’s see what this looks like in practice using an example of a landscaping company called Hedgewise that wants to create a campaign for a complimentary garden consultation with new account sign-ups. We’ll walk through the steps outlined above to provide an example of Campaign Assistant in action. We’ll skip step one, assuming they’ve already signed up.

For this example, we decided to start off with a landing page. Depending on your needs, this is a good place to start your campaign and build your additional campaign assets off of it.

Input Campaign Info

HubSpot prompts you to provide a good description of what your campaign aims to achieve. 

For our example, we use “A landscaping company, Hedgewise offers complimentary garden consultation for new accounts.”

Input your campaign information

Provide 3 Key Points

This prompt asks for 3 key points about what you want your audience to know about your campaign. Hedgewise,  stands out for sustainable landscape designs, over 10 years of experience, and friendly service.

Input three key campaign messages

Choose Your Call-to-Action

This offer from Hedgewise is contingent upon new accounts, so we chose the “Sign-up” call-to-action.

Select your call-to-action

Select Your Writing Style

We chose friendly, helpful, and professional to match Hedgewise’s brand voice. HubSpot allows you to select up to 3 choices to really dial in the tone you’re looking for.

Refine Your AI-Output

Now, Campaign Assistant will create your landing page in a view that allows you to refine your inputs. For example, the original landing page HubSpot generated wasn’t exactly what we were looking for, but this view allows you to change and refine any of your previous selections.

Example landing page created using Campaign Assistant

Here’s the landing page copy:

Sustainable Landscaping and Gardening Solutions from Hedgewise

Get a Complimentary Garden Consultation with New Account Sign-Ups

Professional Gardening Experience of 10+ Years

Hedgewise, a landscaping company under The Growth Spurt Agency, offers sustainable landscaping and gardening solutions. Our team of experts has over 10 years of experience in the field, providing top-quality services to clients. We ensure that our clients are satisfied with our work by using only the best materials and equipment for the job.

Friendly and Reliable Service

We understand that our clients’ needs come first. That’s why we offer friendly and reliable service to ensure that your garden is in good hands. Our team will work with you to create a sustainable garden that meets your needs and budget. Whether it’s a small garden or a large-scale landscaping project, we’ve got you covered.

Free Garden Consultation for All New Account Sign-Ups

As a special deal, we’re offering a free garden consultation for all new account sign-ups. You’ll get to meet with our team of experts to discuss your garden needs and receive a personalized plan to achieve your gardening goals. This deal is only available for a limited time, so sign up now to take advantage of this amazing offer.


Not bad! The best part is that it took almost no time to create this. From here you can publish your landing page if it’s to your liking.


We’re big fans of Campaign Assistant tool – especially in today’s fast-paced marketing, where every minute counts. By finding ways to utilize the capabilities of artificial intelligence in marketing, you can free up your time to focus on strategy, decision-making, and other important tasks. 

According to HubSpot’s State of Inbound report, “Though AI and automation have long been powering marketers’ favorite tools and processes, this year, AI has been at the forefront of many industry conversations. From ChatGPT to automated email flows powered by HubSpot, time-saving tools have become increasingly important as workloads have skyrocketed.”

Marketers are being asked to add more to their already full plates. Utilizing AI tools like Campaign Assistant can help you meet and exceed these new demands instead of stressing out and asking, “How am I going to get all of this done?”



Want to Build Out the Rest of Your Campaign?

Now that you have your landing page created, what’s next? Campaign Assistant can also help you create a marketing email and ad copy to support your campaign.

Over the next two blog posts, we’ll explore:

Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.