From Noise to Connection: Building Better Social Strategies with AI

Written By Brooke B. Sellas
May 15, 2025

Learn how AI tools like ChatGPT can transform your social media strategy into real conversations that convert. 

Is social media engagement dead?

If you're experiencing declining reach and fewer likes, despite an uptick in your content production (thanks to AI), it’s easy to think the answer is yes.

But the truth is, engagement isn’t dead… It’s just changed. And if your strategy hasn’t evolved with it, you’re probably chasing the wrong metrics.

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AI can easily be used to pump out and mass broadcast content, but that's just not working. Instead, we need to start using AI to fuel intelligent conversations.

Stop Posting. Start Connecting.

For too long, companies on social have equated more content with more success.

But pushing out more posts doesn’t necessarily mean more business. In fact, without smart targeting, consistent care, and meaningful conversation, more content often just means more noise.

A Better Use for AI: Conversations That Convert

Many are using tools like ChatGPT and other large language models (LLMs) to create content - or, more often, noise.

A better use for those same tools: conversation starters, engagement enhancers, and powerful tools for real-time customer care.

The Real Magic: Conversations That Convert

It’s time to move beyond vanity metrics and focus on what really matters: building trust, loyalty, and community. The best part is that you can still use AI to help you do it!


Want to See How It’s Done?

Using AI to Build Smarter Social Media Strategies

Join me live on May 29 at 11:00 AM ET for a tactical, no-fluff session hosted by the Boston HubSpot User Group (HUG).

Using AI to Build Smarter Social Media Strategies

  • May 29, 11:00 AM – 12:00 PM (EDT)
  • Online Event, Hosted by Boston HUG

See you there!

 

Brooke B. Sellas

About the Author

Brooke B. Sellas founded B Squared Media in 2012 with the mantra Think Conversation, Not Campaign™, helping brands build genuine connections through social media, advertising, and customer care solutions. In 2022, she published Conversations That Connect, sharing her expertise in using conversations to drive success for billion-dollar brands. With 15+ years of marketing experience, Brooke has taught social media at top universities and spoken at leading marketing events. She’s earned recognition, including LinkedIn's “Rising Star in Marketing” in 2022 and Sprout Social’s ‘Partner of the Year’ award.