How to Create Marketing Emails Using Campaign Assistant by HubSpot

Written By Sean McGauley
June 9, 2023

If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign.

Today, we’re going to take the next step with Campaign Assistant and use it to help us create an email to promote our campaign using the example of Hedgewise Landscaping from our last article.

As a refresher:
For this exercise, we’re using an example of a landscaping company called Hedgewise that wants to create a campaign for a complimentary garden consultation with new account sign-ups. 

Campaign Assistant already helped us create our campaign landing page. Again, here’s a quick look back:

Sustainable Landscaping and Gardening Solutions from Hedgewise

Get a Complimentary Garden Consultation with New Account Sign-Ups

Professional Gardening Experience of 10+ Years

Hedgewise, a landscaping company under The Growth Spurt Agency, offers sustainable landscaping and gardening solutions. Our team of experts has over 10 years of experience in the field, providing top-quality services to clients. We ensure that our clients are satisfied with our work by using only the best materials and equipment for the job.

Friendly and Reliable Service

We understand that our clients’ needs come first. That’s why we offer friendly and reliable service to ensure that your garden is in good hands. Our team will work with you to create a sustainable garden that meets your needs and budget. Whether it’s a small garden or a large-scale landscaping project, we’ve got you covered.

Free Garden Consultation for All New Account Sign-Ups

As a special deal, we’re offering a free garden consultation for all new account sign-ups. You’ll get to meet with our team of experts to discuss your garden needs and receive a personalized plan to achieve your gardening goals. This deal is only available for a limited time, so sign up now to take advantage of this amazing offer.

Sign-up with an email address

Now, we’re ready to promote our landing page to the Hedgewise contact list with a marketing email generated by Campaign Assistant.

How to Create a Marketing Email with Campaign Assistant

Here are the steps to use HubSpot’s Campaign Assistant to create a marketing email to support your campaign.

Campaign Assistant for Email Marketing

  1. Step 1: Navigate to the Campaign Assistant tool in HubSpot (or, if this is your first time using the tool, get started here)
  2. Step 2: Click on “Marketing Email” at the top of your screen with the other asset options. (Note: we’ve already used Campaign Assistant to create our landing page, so HubSpot automatically lists the campaign information we entered last time)
  3. Step 3: Make any necessary changes to your campaign information. In our example, I want people to know this is a temporary offer, so I am going to add “offer ends on September 22nd.” We’ll also change our Call-to-Action to “Learn more” since we want our email to drive people to our landing page
  4. Step 4: Click “Generate content”

Edit and adjust your original prompts

Here’s what Campaign Assistant created:

Subject Line: Get a Complimentary Garden Consultation from Hedgewise

Professional Sustainable Landscaping and Gardening Services

Sustainable Landscaping at Its Finest

Hedgewise, the go-to landscaping company for sustainable landscaping and gardening, is offering a special deal! For a limited time only, all new account sign-ups can receive a complimentary garden consultation. Our team of professionals has over 10 years of experience in creating beautiful, sustainable gardens that not only look great but also promote a healthier environment.

Why Choose Hedgewise?

Hedgewise is dedicated to providing clients with the best possible sustainable landscaping and gardening services. Our team of experts uses the latest techniques and best practices to create beautiful gardens that are not only aesthetically pleasing but also promote biodiversity and sustainability. We work closely with our clients to understand their unique needs and preferences and tailor our services accordingly.

Sign Up Now to Get Your Free Consultation

Don’t miss out on this amazing opportunity to get a complimentary garden consultation from Hedgewise. Our offer ends on September 22nd, so sign up now to take advantage of this great deal. Whether you’re looking to create a new garden, revamp an existing one, or simply get some advice on how to make your garden more sustainable, our team of experts is here to help.

Learn More

A pretty good result, I’d say. It’s not exactly the format I had in mind, but with some quick edits that took me less than a few minutes, I’ve reworked this slightly into a more useful format. Another key consideration at this point (and with any use of generative AI) is to review the raw AI output for accuracy, clarity, and tone of voice. In this case, I want to make sure that the landing page copy matches Hedgewise’s brand voice/tone. Here’s how we reworked the AI output:

Subject: Get a Complimentary Garden Consultation from Hedgewise – Your Path to Sustainable Landscaping Excellence

Hi there,

Hedgewise, the go-to landscaping company for sustainable landscaping and gardening, is offering a special deal! For a limited time only, all new account sign-ups can receive a complimentary garden consultation. Our team of professionals has over 10 years of experience in creating beautiful, sustainable gardens that not only look great but also promote a healthier environment

Limited-time offer: complimentary garden consultation for all new accounts!

Why Choose Hedgewise?

Hedgewise is dedicated to providing clients with the best possible sustainable landscaping and gardening services. Our team of experts uses the latest techniques and best practices to create beautiful gardens that are not only aesthetically pleasing but also promote biodiversity and sustainability. We work closely with our clients to understand their unique needs and preferences and tailor our services accordingly.

Sign Up Now to Get Your Free Consultation

Don’t miss out on this amazing opportunity to get a complimentary garden consultation from Hedgewise. Our offer ends on September 22nd, so sign up now to take advantage of this great deal. Whether you’re looking to create a new garden, revamp an existing one, or simply get some advice on how to make your garden more sustainable, our team of experts is here to help.

CTA Button: Click here to learn more

The Hedgewise Team

Once you have your marketing email edited and finalized to your liking, click on the “Send your free Marketing Email” button to finish setting up your send.

Putting it All Together

A lot of creativity goes into a multi-touch marketing campaign – copywriting for landing pages, marketing emails, and Google ads can be challenging since they all have their nuances. 

But, Campaign Assistant makes transitioning from these content types a breeze.

These days, marketers are busier than ever. So, any chance to save time throughout your day, week, and month will add up. Campaign Assistant frees up your time, so you can focus on other priorities.

In today’s post, we reviewed how to easily create compelling marketing emails that promote your campaigns and engage your target audience.

As with any AI, we strongly recommend human intervention – it’s always a good idea to refine the raw AI output with your own style and voice. Don’t be afraid to adjust the parameters and your campaign information inputs if Campaign Assistant is missing the mark.

Did you know you can use AI to take the guesswork out of SEO and Content Planning? Here's how. 

Want to Build Out the Rest of Your Campaign?

Now that you have your emails created, what’s next? Campaign Assistant can also help you create a marketing ad copy and landing pages to support your campaign.

Over the next two blog posts, we’ll explore:

Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.