How to Create Google Search Ads Using Campaign Assistant by HubSpot

Written By Sean McGauley
June 13, 2023

If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, and what it does, and walk through the steps to get started by creating a landing page for your marketing campaign.

You may also want to check out how to use Campaign Assistant to create marketing emails.

Today, we’re going to dive into how to use Campaign Assistant to create ad copy to promote our campaign. 

For this exercise, we’re using an example of a landscaping company called Hedgewise that wants to create a campaign for a complimentary garden consultation with new account sign-ups. 

Campaign Assistant already helped us create our campaign landing page and a marketing email. Here’s a quick look back at both:

Our Example Landing Page

Sustainable Landscaping and Gardening Solutions from Hedgewise

Get a Complimentary Garden Consultation with New Account Sign-Ups

Professional Gardening Experience of 10+ Years

Hedgewise, a landscaping company under The Growth Spurt Agency, offers sustainable landscaping and gardening solutions. Our team of experts has over 10 years of experience in the field, providing top-quality services to clients. We ensure that our clients are satisfied with our work by using only the best materials and equipment for the job.

Friendly and Reliable Service

We understand that our clients’ needs come first. That’s why we offer friendly and reliable service to ensure that your garden is in good hands. Our team will work with you to create a sustainable garden that meets your needs and budget. Whether it’s a small garden or a large-scale landscaping project, we’ve got you covered.

Free Garden Consultation for All New Account Sign-Ups

As a special deal, we’re offering a free garden consultation for all new account sign-ups. You’ll get to meet with our team of experts to discuss your garden needs and receive a personalized plan to achieve your gardening goals. This deal is only available for a limited time, so sign up now to take advantage of this amazing offer.


Our Example Marketing Email

Subject: Get a Complimentary Garden Consultation from Hedgewise – Your Path to Sustainable Landscaping Excellence

Hi there,

Hedgewise, the go-to landscaping company for sustainable landscaping and gardening, is offering a special deal! For a limited time only, all new account sign-ups can receive a complimentary garden consultation. Our team of professionals has over 10 years of experience in creating beautiful, sustainable gardens that not only look great but also promote a healthier environment

Limited-time offer: complimentary garden consultation for all new accounts!

Why Choose Hedgewise?

Hedgewise is dedicated to providing clients with the best possible sustainable landscaping and gardening services. Our team of experts uses the latest techniques and best practices to create beautiful gardens that are not only aesthetically pleasing but also promote biodiversity and sustainability. We work closely with our clients to understand their unique needs and preferences and tailor our services accordingly.

Sign Up Now to Get Your Free Consultation

Don’t miss out on this amazing opportunity to get a complimentary garden consultation from Hedgewise. Our offer ends on September 22nd, so sign up now to take advantage of this great deal. Whether you’re looking to create a new garden, revamp an existing one, or simply get some advice on how to make your garden more sustainable, our team of experts is here to help.

Click here to learn more

The Hedgewise Team

Our campaign is shaping up!

Now, we’re ready to put the finishing touches on it by adding in some paid ads. Normally, we’d take a look at our other campaign assets, determine an angle to take, and create the ad copy from scratch.

But for today’s exercise, let’s put Campaign Assistant to work again to save ourselves some time.

How to Create Google Search Ads with Campaign Assistant

Here are the steps to use HubSpot’s Campaign Assistant to create ad copy to support your campaign.

Using HubSpot's Campaign Assistant to Create Google Search Ads

  1. Step 1: Navigate to the Campaign Assistant tool in HubSpot (or, if this is your first time using the tool, get started here)
  2. Step 2: Click on “Create new asset” at the top right of your screen and select “Google Search Ad” from the dropdown. (Note: we’ve already used Campaign Assistant to create our landing page and supporting email, so HubSpot automatically lists the campaign information we entered last time)
  3. Step 3: Make any necessary changes to your campaign information. In our example, I want people to know this is a temporary offer, so I am going to add “offer ends on September 22nd.” We’ll also change our Call-to-Action to “Learn more” since we want our email to drive people to our landing page
  4. Step 4: Click “Generate content”

Here’s what Campaign Assistant created for our example:

Example Copy for Google Search Ads

Boom! Instant ad copy to boost our campaign performance.

Putting it All Together

Campaign Assistant makes creating the landing pages, emails, and ad copy for your marketing campaigns a breeze, freeing you up to focus on the more strategic aspects of your job.

Like with any generative AI tool, Campaign Assistant’s outputs won’t always be perfect, so be sure to refine your prompts and edit the copy as needed. And don’t forget to inject your own voice and a little bit of personality for a better end result.

It’s easy to see that Campaign Assistant is an absolute game-changer, taking much of the effort and time out of setting up multi-touch campaigns.

Did you know you can use AI to take the guesswork out of SEO and Content Planning? Here's how. 

Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.