Learn how HubSpot’s Breeze Intelligence enriches your CRM data, offers buyer intent insights, and shortens forms to improve your customer engagement.
What is Breeze Intelligence?
Breeze Intelligence is an AI tool from HubSpot designed to help businesses understand their customers better by completing and enriching their CRM data with accurate data that’s continually refreshed.
Here’s what to know:
- Comprehensive Customer Insights: Breeze Intelligence brings together over 200 million buyer and company profiles, enriched with real-time data, demographics, firmographics, and buying intent signals. This provides a complete, up-to-date view of customer behavior.
- Real-Time Updates and Data Enrichment: The tool provides instant data enrichment. You can manually enrich or bulk enrich records, automatically updating over 30 data points to keep your CRM data accurate.
- Understanding Buyer Intent: With the Buyer Intent feature, you can identify companies showing interest in your business by visiting your website, making your prospecting efforts more effective.
- Streamlined Forms: Form Shortening automatically populates customer data in your forms, reducing the number of questions you ask while gathering crucial information.
Breeze Intelligence works with your HubSpot customer portal to simplify customer data management and provides valuable insights to more effectively drive growth.
It’s your portal’s best friend when it comes to all things data!
5 Key Things to Know About HubSpot Breeze Intelligence
- Where does the data come from? Breeze Intelligence combines data from public sources, third-party vendors, and across the Internet to create the most comprehensive and enriched profiles for contacts and companies in your account. HubSpot recently acquired Clearbit—a best-in-class B2B database—that’s become the engine behind Breeze Intelligence.
- What data does HubSpot collect and save from accounts that use Breeze Intelligence? HubSpot collects various data types, including:
- Buyer Intent: Company domain, online identifiers (including VIDs and IP addresses), timestamp of the website visit, and URL path for the visit.
- Contact Enrichment: Business email addresses submitted for enrichment.
- Company Enrichment: Company domain names submitted for enrichment.
- Form Shortening: HubSpot does not collect or save data from your use of form shortening.
- How accurate is the Breeze Intelligence data? Breeze Intelligence weighs and scores its data sources to ensure reliability. Whenever a record (company or contact) is created, the data undergoes regular checks for accuracy and freshness. A quality assurance team made up of human specialists also reviews the data for consistency and accuracy.
- What are the restrictions on using enriched data to know about? When using enriched data, you must comply with HubSpot’s Terms of Service, including legal obligations for collecting, using, and sharing personal data.
- What happens if a contact requests removal from the Breeze Intelligence commercial dataset? For managing data requests like when a contact wants their data deleted from the dataset, they will receive a property label “enrichment opt-out” in your HubSpot CRM. HubSpot super admins will be notified of the request.
How Much Does Breeze Intelligence Cost?
Breeze Intelligence operates on a credit-based system, which allows you to purchase and use credits for its features.
Note: Pricing is subject to change. Contact our team for the most up-to-date pricing.
It’s an enhancement available with all of HubSpot’s Hubs and tiers.
Note: You must have at least one HubSpot Hub to add this enhancement.
Here's an easy breakdown of how it works:
- Credit Tiers: Breeze Intelligence credits can only be used for Breeze Intelligence features. Different credit tiers are available (see above), and you can find additional details in the HubSpot Product & Services Catalog.
- Usage Audit and Period:
- Usage Audit: Check the total number of credits you have and how many you've used in your current period.
- Usage Period: Aligned with your monthly subscription start date.
- Subscription Start Date: Your credits reset monthly on this date. For example, if you purchase 1,000 credits on August 1 and use 500 by August 15, you will have 500 remaining for the month. On September 1, your credits reset to 1,000, regardless of usage.
- Managing Your Credits:
- To view your credit usage, navigate to Settings > Enrichment > Credit Usage in your HubSpot account.
- Purchase credits manually by clicking Get Credits in the same settings section.
- Automatic Credit Tier Upgrades: If you exceed your monthly credits, you will automatically be upgraded to the next credit tier. For instance, if you use 301 credits while having a 300 credit tier, you will be upgraded to a 400 credit tier immediately for the remainder of your contract, with prorated charges applied the next day.
- Purchasing Additional Credits: You can upgrade your current plan to purchase more credits or increase your current tier. Additional credits can be used immediately after purchase.
- Canceling or Downgrading Credits: You can only cancel or downgrade at the end of your contractual commitment term.
- Usage Notifications: Billing contacts and super admins will receive notifications when they reach 75%, 85%, and 90% of their credit tier. If you exceed your monthly credits, you will be notified of your automatic upgrade via email and in-app notifications.
Here’s What Breeze Intelligence Brings to Your HubSpot CRM
I’m sure we all know how it feels to work with incomplete and inaccurate contact and company records. But, is the grass really greener on the other side?
Yes, it is!
Here’s a look at the difference it makes to have fresh, enriched data at your fingertips through Breeze Intelligence.
No More Incomplete Records or Outdated Information
Breeze Intelligence keeps your customer records up-to-date by regularly refreshing contact and company data. This allows you to easily identify your target audience, understand what your website visitors are looking for, and enrich your data—all within HubSpot. You'll always have the best information to make smarter decisions.
Data Enrichment: Precision When You Need It Most
With real-time data enrichment, Breeze Intelligence fills in the gaps in your customer records. You’ll gain valuable context about each contact, helping you take the right action at the right time, which means better chances of closing deals.
Buyer Intent: Know Who’s Ready to Buy
Know which prospects in your target market are ready to buy, even if they aren’t yet in your HubSpot CRM. By using reverse-IP tracking and new data sources, you can focus your efforts on the people most likely to convert.
Form Shortening: Gather More Data with Fewer Questions
Shorten your forms while still getting all the data you need. Breeze Intelligence automatically fills in information from its global database, so potential customers don’t have to answer as many questions, making it easier for them to sign up and giving you what you need to qualify and route leads quickly.
Getting Started with HubSpot Breeze Intelligence
Breeze Intelligence is a transformative AI tool that helps businesses access and utilize customer data effectively.
By integrating data insights and enhancing records in real-time, it empowers your team to engage more meaningfully with customers and prospects, ultimately driving growth and success.
If you’re interested in leveraging Breeze Intelligence for your business, the Growth Spurt team, a trusted HubSpot partner agency, can help you get started.
Scheduled a meeting with us to discuss how Breeze Intelligence can elevate your HubSpot CRM!
