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As Twitter undergoes controversial changes to become X, Meta’s Threads app entered the scene in early July 2023 aiming to leverage Instagram’s popularity and capitalize on Twitter’s stumble. With...

Before you sign up for Threads, the new text-based social app from Meta, explore these five key aspects that marketers need to know about.

On July 5th, just a day after we celebrated Independence Day, Meta kept the fireworks going with its release of a new text-based conversation app, Threads.

Connect with Boston's HubSpot User Group (HUG) – a nurturing community for marketers and HubSpot users. Learn, network, and have a great time. Join us now!

The Boston HubSpot User Group held our first in-person meeting in over four years. It was wonderful to reconnect with Boston’s inbound community after so long. And what better place to gather than at...

Generative AI has taken the world by storm. While some folks claim it is overhyped- no different than Web-3 or NFTs- others liken the magnitude of this innovation to the invention of the automobile....

Learn all about lifecycle stages and lead status in HubSpot and how they help drive sales and marketing alignment in the customer lifecycle.

Imagine you’ve been tasked with running a marketing campaign for your software company and your goal is to generate leads and nurture them into paying customers. But, here’s the catch – you have no...

Ensure your target audience can find and engage with you in a crowded online space. Pillar pages boost SEO and help organize and interlink your content.

The most common question I see from startups considering HubSpot as their CRM is, “Am I going to outgrow it?” It’s a reasonable question for any company with aggressive growth goals. If you’re...