Selecting the right Content Management System (CMS) is an important decision to ensure your website’s efficiency. A CMS makes the process of updating and editing content easy, but the hard part is selecting the right CMS. In this post, we’ll compare two leaders in this arena, WordPress CMS and HubSpot CMS Hub with an overview of their distinct features and capabilities, pricing,

Choosing the right Content Management System (CMS) is a critical decision for any website, as it significantly impacts its functionality, user experience, and overall success.  It’s important to select a CMS that aligns with your website’s goals and requirements since a well-suited CMS can streamline content creation, enhance site management, and improve SEO, ultimately contributing to better user engagement and conversion rates. 

If you have an external website, meaning it’s not built on HubSpot CMS, you’ll want to update all of the forms on your site to HubSpot forms. This will ensure that the data contained in every form submission is captured inside your HubSpot CRM. This will grow your marketing contacts and allow you to route leads to the right salesperson, trigger automated

HubSpot’s user-friendly drag-and-drop email editor offers an intuitive way to get started with marketing email campaigns to keep your subscribers informed with updates and showcase exclusive promotions for your business. There are three main types of emails you can create: Regular: a one-off personalized email that you can send to a segment of your contacts Automated: a personalized email that you can

Burger King or McDonalds? Hulu or Netflix? Mac or PC? Life’s full of tough choices, especially when you’re comparing two leaders.  But, if you’re considering the two top dogs in HubSpot and Salesforce for your Customer Relationship Management (CRM) solution, we hope to help you decide which one is best suited for your business goals and budget.  Throughout this post, we’ll help

Websites have come a long way from being static online brochures. Today, websites are dynamic, interactive, and personalized platforms that offer valuable content and solutions to your visitors. To create and manage a website like that, you need a powerful and flexible CMS that can handle your needs and goals. In order to build and maintain the content of your website, a

Connecting your ad accounts, like Google Ads to HubSpot allows you to manage your account with HubSpot’s ads tool. Once your Google Ads account is connected, HubSpot will display and report on all existing ad campaigns in that account. By connecting your other ad accounts, you can combine your ad analytics with your website and marketing analytics, all inside of HubSpot. You

Selecting the right CRM for your business can feel like navigating a labyrinth of reviews and opinions, often leaving you drowning in a sea of information. Having been down that road myself, I’ve wondered, “Isn’t there a more efficient way to make an informed decision on software?” That’s what I hope to achieve with today’s article. I’d like to simplify this daunting

In our previous exploration of HubSpot’s offerings, we asked, “ Is HubSpot’s Marketing Hub right for your business? ” Today, we shift our focus to another crucial aspect of your business operations – the sales department.  As businesses continue to digitally transform their operations, having a robust sales management solution has become important to success. Today, we’ll take a closer look at

It’s hard to believe that 2024 is just around the corner! With the new year, email marketers are facing a wave of new email sender requirements from Google and Yahoo to address spam.  These regulations, set to take effect in February 2024, are mostly aimed at impacting bulk email senders, particularly those sending 5,000 or more emails per day. However, the changes

When it comes to your traffic analytics, it’s hard to beat the dynamic duo of Google Analytics and HubSpot. While both platforms offer valuable insights through analytics, each possesses unique strengths that, when combined, provide a holistic view of your online presence. Despite HubSpot’s robust native analytics capabilities, many find themselves drawn to certain features in Google Analytics. It’s like having two

Choosing the right marketing automation platform can be like trying to navigate a complex maze. With over 11,000 options to choose from – it’s easy to get lost. And speaking of lost, if you’re here to compare HubSpot vs. Pardot, you are in the right place. Salesforce has rebranding Pardot to Marketing Account Engagement (MCAE). If you’ve stumbled onto this post, you’ve

Juggling multiple social media accounts across different platforms can be a daunting task. That’s where the strength of HubSpot comes in to help you streamline your effort.  When you connect your social media accounts to HubSpot, you bring all your management under one roof. If you already have a presence on social media platforms like X/Twitter, Facebook, and LinkedIn, integrating them with

2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more.  Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the

Choosing business software can be a daunting task. If you’ve ever done it, you’ve probably found yourself visiting countless review sites, sifting through thousands of user opinions trying to find your perfect solution.  Well, I’ve been there too and thought, “There must be a better way.” That’s why, for this review article, I thought we’d do something a little different to make

Marketing automation platforms have become indispensable tools for businesses looking to streamline their marketing efforts, increase efficiency, and drive better results.  But, which Marketing Automation Platform is the best? More importantly, which is the best Marketing Automation Platform for YOU? We created this article to help you find out.   The marketing landscape is ever-growing and its multitude of tools and platforms can

Every blog entry you publish is a new opportunity to rank on Google for your desired keywords, and drive organic search traffic to your site. So, the sooner you get your HubSpot blog set up, the better. Follow These Steps to Set Up Your HubSpot Blog In your HubSpot account, click the settings icon in the main navigation bar. In the left

T o ensure the accuracy of your HubSpot Analytics reports, it’s essential to exclude your own web traffic from the data. This prevents your visits to your own site from skewing the analytics. The exclusion is based on IP addresses, which are unique strings of numbers that identify your computer.  Your IP address can fall into one of two categories: Static IP