HubSpot Marketing Hub and Marketo Engage are two standout platforms that made our recent list of the best marketing automation platforms . Marketo was named our pick for Best for Enterprise and HubSpot was named Best for Business Growth . Both were included on our list because of their all-in-one marketing automation solutions. But, today’s post is going to put these two
Burger King or McDonalds? Hulu or Netflix? Mac or PC? Life’s full of tough choices, especially when you’re comparing two leaders. But, if you’re considering the two top dogs in HubSpot and Salesforce for your Customer Relationship Management (CRM) solution, we hope to help you decide which one is best suited for your business goals and budget. Throughout this post, we’ll help
Are you familiar with the hassle of trying to set up a time to meet with someone? “Can we meet at 2pm?” “Sorry, I’m not available. How does 3pm work?” “No, that doesn’t work for me.” The back and forth can be a huge waste of time. HubSpot’s meeting tool connects with your calendar, allowing anyone with your meeting link to see
Choosing the right marketing automation platform can be like trying to navigate a complex maze. With over 11,000 options to choose from – it’s easy to get lost. And speaking of lost, if you’re here to compare HubSpot vs. Pardot, you are in the right place. Salesforce has rebranding Pardot to Marketing Account Engagement (MCAE). If you’ve stumbled onto this post, you’ve
2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more. Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the
Choosing business software can be a daunting task. If you’ve ever done it, you’ve probably found yourself visiting countless review sites, sifting through thousands of user opinions trying to find your perfect solution. Well, I’ve been there too and thought, “There must be a better way.” That’s why, for this review article, I thought we’d do something a little different to make
Marketing automation platforms have become indispensable tools for businesses looking to streamline their marketing efforts, increase efficiency, and drive better results. But, which Marketing Automation Platform is the best? More importantly, which is the best Marketing Automation Platform for YOU? We created this article to help you find out. The marketing landscape is ever-growing and its multitude of tools and platforms can
Have you ever been in a meeting and someone brings up a term you’re not familiar with or an acronym that you have no idea what it stands for? Keeping up with the ever-evolving jargon can sometimes feel like deciphering a foreign language. Much like Cher Horowitz navigating the hallways of high school in the classic movie “Clueless,” mastering marketing jargon terms
As a business owner or marketer, you’re constantly on the lookout for ways to enhance your marketing efforts, drive revenue, and connect with your audience effectively. Sometimes, that comes as a new tool, application, or software. In both our personal and work lives, we’re shifting more and more towards digital every day. New platforms and social apps continue to hit the market
If your marketing is working, then you should be generating new leads all the time, and the number of contacts you have in HubSpot should be growing. As your contacts grow, it becomes harder and harder to keep everything clean and organized. The problem with a disorganized HubSpot portal, like trying to find an air pump in a messy garage, is that
List fatigue is a very real thing. No matter how hard you try, a portion of your email subscribers, 25% annually according to HubSpot, will eventually lose interest and stop opening your emails. This could be for any number of reasons You’re emailing them too frequently Your emails have started to feel stale and predictable They only joined your mailing list to
