2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more. Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the
Generative AI has taken the world by storm. While some folks claim it is overhyped- no different than Web-3 or NFTs- others liken the magnitude of this innovation to the invention of the automobile. I happen to be in the latter camp, and I believe generative AI can amplify your SEO and content marketing efforts. Whether you’re dazzled by gen AI or
Today’s post is the third in a series exploring HubSpot’s generative AI tool, Campaign Assistant. If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. The second
Today’s post is the second in a series exploring HubSpot’s generative AI tool, Campaign Assistant. If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. Today, we’re
In today’s fast-paced world, time is a precious commodity, and marketers often find themselves stretched thin trying to juggle multiple tasks. With HubSpot’s Campaign Assistant tool, you can leverage the power of artificial intelligence to offload the heavy lifting and free up your valuable time for tasks that truly require a human touch. It’s another amazing generative AI tool from HubSpot, joining
When HubSpot first announced its generative AI app, ChatSpot – I was jumping for joy! I had already been using AI apps like ChatGPT and DALL-E, but what got me off my feet was the fact that ChatSpot combines these useful tools with your HubSpot database ! That’s a power combo! I’ve been playing around with ChatSpot non-stop since its release and
How well do you know your competition? How much insight do you have into their strengths, weaknesses, and market positioning? The key to answering these questions and more lies within a competitive analysis. What is a competitive analysis? It’s a process involving identifying your business’ competitors (both direct and indirect) and conducting research on these companies to gain deeper insight into their
As a content marketer, I write a lot of blog articles. Some days, I sit down at my computer and enter a flow state where the words pour out of me and onto the page. Other times, it can be more of a grind. I sit there feeling antagonized by the blank screen, not knowing where to start. Or I get a
When the world was first introduced to Open AI’s ChatGPT, there was a resounding wave of marketers and content creators doing a double-take…”Wait, what?!” ChatGPT is a large language model developed by OpenAI based on the GPT architecture. In other words, it’s a chatbot that utilizes machine learning to learn how to write and respond like a person by referencing a massive
