2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more.  Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the

Have you ever been in a meeting and someone brings up a term you’re not familiar with or an acronym that you have no idea what it stands for? Keeping up with the ever-evolving jargon can sometimes feel like deciphering a foreign language. Much like Cher Horowitz navigating the hallways of high school in the classic movie “Clueless,” mastering marketing jargon terms

Our squad is back from the conference, buzzing with excitement to dish out the latest insights we’ve gained! For those unfamiliar: INBOUND stands as HubSpot’s yearly three-day extravaganza, drawing business moguls, marketing mavens, and sales gurus to dive into workshops steered by top-tier professionals and engage with the vibrant HubSpot community. As an added perk, there’s a sprinkle of awe-inspiring talks featuring