Discover the ultimate INBOUND agenda for marketers! Connect with leaders, learn from expert speakers, and stay ahead of marketing trends.
Boston is abuzz with excitement as the highly anticipated INBOUND Conference by HubSpot takes over the Boston Convention & Exhibition Center, making it the hottest ticket in town!
Scheduled from September 18th to 20th, this transformative event promises to draw marketers, business professionals, and sales leaders eager to immerse themselves in an unparalleled experience. Count me in!
What is INBOUND?
INBOUND is not just any conference; it’s HubSpot’s user conference and the ultimate destination for marketing professionals looking to stay ahead of the curve. Professionals from all over the world come to Boston to:
- 🌐 Connect with Industry Leaders: Network with marketing, sales, operations, and customer success experts from various sectors.
- 🔍 Stay Updated on Marketing Innovations: Discover the latest marketing trends, tools, and resources through hands-on workshops and interactive sessions.
- 📚 Learn from Top-notch Speakers: Gain valuable insights from thought leaders and visionaries in the marketing world.
What’s it like to attend INBOUND?
This year will be my fifth trip to this conference which is always one of the biggest events on my calendar.
Before working at an agency, our whole marketing department would attend. After the event, we’d all debrief as a team and go over everything we learned. Ideas and projects from INBOUND would get prioritized and listed on our long-term project sheet for the marketing department – something we called The War Plan!
Within just a few days at INBOUND, our marketing team would leave with enough cutting-edge ideas and actionable takeaways to last a full year!
But, it’s not just the education that makes INBOUND special. It’s also one of the best marketing networking events where I’ve made countless lasting friendships.
So, you can imagine why I’m so excited for this event.
What themes are present at INBOUND?
One of the biggest things I’ve seen change over the years at INBOUND is the expansion of themes. Just look at this long list of content themes this year at the conference:
- Account Management
- AI & Innovation
- Brand & Creative
- Budget Management
- Coaching & Mentorship
- Company Operations
- Content & Community Marketing
- Culture & Community
- Customer & Retention Marketing
- Customer Experience
- Customer Retention
- Customer Satisfaction
- Data Analytics
- DI&B (Diversity, Inclusion, and Belonging)
- Growth & Acquisition Marketing
- HR (Human Resources)
- HubSpot Products
- Marketing Ops (Operations)
- Marketing Tech (Technology)
- RevOps (Revenue Operations)
- Sales & Marketing Alignment
- Sales Ops (Operations)
- Sales Strategy
- Sales Tactics
- Sales Tech (Technology)
Curate Your HubSpot INBOUND Agendas by Role/Industry
One of the most important parts of this event is picking your agenda.
HubSpot’s done a great job of offering a variety of filters to narrow down your agenda selections. This enables users to curate their agendas based on their roles or industry, ensuring everyone gets the most out of their INBOUND experience.
These include:
- Marketing
- Sales
- Customer Success
- Culture & Trends
- GTM Data & Systems
- RevOps
- HubSpot Products
But guess what? The team at Growth Spurt has also crafted our very own agenda that’s a perfect mix of marketing, growth and acquisition, brand and creative, community, and innovation! The best part is we’re happy to share it with you.
Featured Keynote Speakers of #INBOUND24
Before we get started with our agenda recommendations, let’s take a moment and shine a spotlight on the remarkable keynote speakers headlining INBOUND24. Historically, HubSpot has done a fantastic job of selecting influential individuals at the forefront of their respective fields. This year seems to be no exception based on this hot line-up of keynotes:
Ryan Reynolds
Spotlight Session: Giving Maximum Effort
Description: Join the Hollywood star as he gives the audience an in-depth look into his ventures outside of acting. He’ll touch on his production company Maximum Effort, his advertising platform MNTN, as well as his many other ventures including his recent reinvention as the co-owner of Wrexham Football Club.
Serena Williams
Spotlight Session: From Center Court to Venture Capital
Description: Serena has spoken about the early mornings and late nights that come with her latest chapter as founder of Serena Ventures, the venture capital fund backed and founded by her in 2017, crediting this latest challenge as part of her love of “reinventing herself in different and authentic ways.” Serena will provide her insights and learnings on this new entrepreneurial phase of her life in a special conversation with celebrated media voice Kara Swisher.
Kara Swisher
Spotlight Session: Recording the Future
Description: Recognized as Silicon Valley's most feared but revered journalist, Kara Swisher's unparalleled access to industry leaders has positioned her as the oracle of the tech world since the mid-90s. Whether it’s a tech trend, a new innovative company that is making waves, or a groundbreaking interview, Swisher is always at the forefront. Learn where the technology industry has been and where it’s going over the next few years.
Josh D'Amaro
Spotlight Session: Dream to Reality: How a Disney Story Comes to Life
Description: From Mickey Mouse to Marvel…princesses to Pixar…and galaxies near and far, far away...storytelling is the foundation of every Disney experience. So, what makes a great story? Hear from Disney Experiences Chairman, Josh D’Amaro, as he shares the fundamentals of Disney storytelling and how his teams use innovative technology to bring iconic characters to life.
Yamini Rangan
Spotlight Session: HubSpot Spotlight
Description: HubSpot leaders Yamini Rangan, CEO, Dharmesh Shah, co-founder and CTO, and Andy Pitre, EVP, product, will take the Main Stage on Wednesday, September 18 to open INBOUND; unpack the latest trends in AI, marketing, sales, and service; and announce innovations from across the HubSpot platform.
Alex Lieberman
Spotlight Session: Podcasts: Melding Timeless Insights with Contemporary Ideas
Description: By integrating creativity, analytics, operations, and community management, podcasts can carve a niche in the evolving landscape, fostering audience resonance and long-term success.
Ari Murray
Spotlight Session: How to Build a 7 Figure B2B Media Brand
Description: Join the founders of The Marketing Millennials and Go-to-Millions as they share the exact steps they took in building two seven-figure media brands. In this not-to-be-missed session, Daniel Murray and Ari Murray (a husband and wife team!) will dive deep into their end-to-end processes, revealing their methods for creating compelling content, growing a loyal audience, retaining engagement, and effectively monetizing their brands for now and the future.
Cynthia Barnes
Spotlight Session: Women Sell Better: Boosting Sales with Diversity
Description: This session isn't just about 'why' women sell better; it’s a roadmap to 'how' you can transform your sales team’s dynamic and results. Join a revelation in sales strategy, unlocking the untapped potential of diversity in your sales force.
Sam Jacobs
Spotlight Session: Foundations of Profitable Efficient Growth
Description: Discover strategies for achieving profitable, efficient growth by aligning business operations with market demands and leveraging key technologies. This session, inspired by Sam Jacobs' approach at Pavilion, emphasizes a values-driven, people-first methodology to enhance organizational efficiency. Ideal for revenue leaders and growth-focused professionals.
Our Agenda Recommendations for Marketing Professionals
Note: These are our session picks to prioritize. However, the session times vary and you’ll want to refer to those when setting your final agenda. Look for these top sessions:
Description: Don’t miss the opening session featuring HubSpot’s CEO, CTO, and EVP of Product. Get insights straight from the industry giants!
Why attend: This session announces what’s next from HubSpot. Often tied to larger trends in the market, HubSpot releases new tools and features to assist you in your sales and marketing. We love getting a sneak peek at what’s to come.
Description: Learn from one of the most popular speakers at INBOUND, Nancy Harhut. Nancy is a master at using behavioral science in marketing. In this session, she'll share her favorite techniques and market-tested examples to influence behavior.
Why attend: Marketers should attend this session to learn unconventional, science-backed techniques that tap into the irrational behaviors of their target audience, driving better engagement and results.
Description: Feeling confused with all the AI hype? Ditch the buzzwords and join this deep dive into what makes HubSpot stand out from the rest. Learn more about the AI landscape, what makes HubSpot's offerings unique, and how to confidently leverage AI for tangible results today.
Why attend? AI is here to stay and HubSpot has released an arsenal of AI-driven tools to assist you in your marketing. This session is sure to provide helpful takeaways.
Description: Join good friend of Growth Spurt, George B. Thomas for this session uncovering practical tips and communication techniques with AI assistants. Learn to blend AI's efficiency with your unique human touch for truly captivating content. Transform your approach to content with this insightful, hands-on experience.
Why attend? You know how some people will watch any movie that has a certain actor in it? That’s how we feel about George B. Thomas – whether it’s the HubHeroes podcast, Boston HubSpot User Group, or the Inbound Stage, George always delivers the fire!
This session is a must-attend session for everyone from C-level to associates who care about creating the next phase of educational-based content.
Description: The world of SEO has been flipped on its head. Google will never be the same. AI answers are our future. So how do content marketers still win? How do they continue to drive trust, traffic, & sales? In this session, long-time INBOUND favorite Marcus Sheridan will share a 7-step roadmap to achieving content marketing success in a post-Google world.
Why attend? Join Marcus Sheridan, a long-time INBOUND favorite, as he unveils a 7-step roadmap for achieving content marketing success in a post-Google world.
Bonus tip: make sure to grab a copy of Markus’ book, They Ask, You Answer for your reading list.
Description: Dive into the future of AI-driven customer engagement with Connor Jeffers and Dylan Sellberg, as they explore ChatSpot. This session will unveil how integrating advanced AI chat capabilities with HubSpot's robust marketing, sales, and service platform can elevate customer journeys, personalize interactions, and drive unprecedented levels of customer satisfaction and business growth. Join this session to learn how to leverage AI for personalized customer journeys, integrate ChatGPT with HubSpot for enhanced engagement, practical strategies for implementing ChatSpot in your business operations.
Why attend? We’ve spent a lot of time getting to know ChatSpot. In fact, we’ve written at great length about how this new app from HubSpot – everything from how to get started, to how to use ChatSpot to create blog posts. The new generative AI tools from HubSpot are nothing short of impressive and this session will give you the complete rundown.
Description: HubSpot admins are the unsung heroes of their organizations. They're responsible for implementing, optimizing, and troubleshooting all things HubSpot, and they're usually self-taught in all three areas. Join HubSpot Academy Evangelist, Kyle Jepson, as he shares the strategies, skills, and tricks that will help any admin succeed in their role. This session will be focused on optimizing HubSpot. Be sure to also check out Kyle’s sessions on implementing and troubleshooting!
Why attend? Marketers should attend this session to learn essential strategies, skills, and tricks for optimizing HubSpot from Kyle Jepson, HubSpot Academy Evangelist. This session focuses on helping HubSpot admins excel in their roles, with additional sessions available on implementing and troubleshooting.
See You at INBOUND
So, there you have it. The highly anticipated HubSpot’s #INBOUND24 draws near, but now you’re armed with the perfect agenda. INBOUND is not just any conference; it’s the ultimate destination for staying ahead of the curve in marketing. We hope the session recommendations are helpful.
More Resources to Help You Prepare for INBOUND
How to Attend the Livestream of INBOUND
Where To Go for Drinks After INBOUND – Something for Everyone
The Best Vegan-Friendly Restaurants at INBOUND
The Session Types at INBOUND – Know Before You Go
Spotlighting the INBOUND Spotlight Speakers: What You Need to Know
Find Your Community at INBOUND
The Growth Spurt Team’s Official #INBOUND Recap - COMING SOON
