As a marketer, you understand the importance of offering a relevant and personalized customer journey. This is relatively easy to achieve in the beginning, but as your traffic increases and your email list swells, it becomes very difficult to scale. When you reach the point where you’re getting more leads than your sales team can handle, it’s no longer cost-effective or time
List fatigue is a very real thing. No matter how hard you try, a portion of your email subscribers, 25% annually according to HubSpot, will eventually lose interest and stop opening your emails. This could be for any number of reasons You’re emailing them too frequently Your emails have started to feel stale and predictable They only joined your mailing list to
If you’re in marketing or sales, you know that data is the lifeblood that fuels growth and drives success. However, if you’ve ever worked with a messy and disorganized database, you also know running reports and analyzing your data is nearly impossible and can make you feel like throwing in the towel and starting all over. Coming from experience, I know it
Marketing automation has revolutionized the way we engage with our customers, and HubSpot workflows and sequences are an essential part of this automation process. Organizations everywhere are creating workflows designed to help save time and streamline their marketing efforts. However, setting up workflows can be challenging, and even the most experienced marketers can make mistakes. There’s nothing worse than logging into HubSpot
“What’s the difference between workflows and sequences in HubSpot?” This is a question we get asked frequently by our clients. The short answer is this: Generally, sequences are intended to automate sales activities, with the primary use case being 1:1 sales follow-ups, whereas there are nearly unlimited use cases for workflows, one of which is 1:many marketing communications. Have you ever wished
A common question we get asked is: Is HubSpot CMS good for search engine optimization (SEO)? To which I reply, does a bear like to eat birdseed in the woods? This is a video I took from my front door of a black bear feasting on our bird feeder. I know from firsthand experience that bears LOVE eating birdseed, and I also
When HubSpot first announced its generative AI app, ChatSpot – I was jumping for joy! I had already been using AI apps like ChatGPT and DALL-E, but what got me off my feet was the fact that ChatSpot combines these useful tools with your HubSpot database ! That’s a power combo! I’ve been playing around with ChatSpot non-stop since its release and
How well do you know your competition? How much insight do you have into their strengths, weaknesses, and market positioning? The key to answering these questions and more lies within a competitive analysis. What is a competitive analysis? It’s a process involving identifying your business’ competitors (both direct and indirect) and conducting research on these companies to gain deeper insight into their
As a content marketer, I write a lot of blog articles. Some days, I sit down at my computer and enter a flow state where the words pour out of me and onto the page. Other times, it can be more of a grind. I sit there feeling antagonized by the blank screen, not knowing where to start. Or I get a
When the world was first introduced to Open AI’s ChatGPT, there was a resounding wave of marketers and content creators doing a double-take…”Wait, what?!” ChatGPT is a large language model developed by OpenAI based on the GPT architecture. In other words, it’s a chatbot that utilizes machine learning to learn how to write and respond like a person by referencing a massive
