How to Set Up Your Brand Kit in HubSpot

Written By Sean McGauley
October 31, 2023

We’ve helped many companies get started with HubSpot and one of the best first steps you can take when setting up your portal is to set up your HubSpot brand kit.

Why? First off, it’s straightforward to do, so why not start off with a quick and easy win, right?

But, the other big benefit of setting up your brand kit first is that HubSpot will apply your company’s branding throughout your portal and templates, making it easy to create emails, blog articles, landing pages, and more that are on brand.

Here's what's covered in this how-to article: click below to jump to the section you want:

Watch the How-To Video 


Follow these Steps to Set Up Your Brand Kit in HubSpot

To navigate to your brand kit, follow these steps.  

  • In your HubSpot account, click the settings icon in the main navigation bar.
  • In the left sidebar menu, click Account defaults.
  • Click the Branding tab. 
  • Click the brand kit you want to edit.

Here, you can add/edit your company logo, favicon, and brand colors. Walk through these steps on your own, or click on HubSpot’s step-by-step guidance below.

Official HubSpot Guidance: How to Set Up Your Brand Kit

Your Next Step

Now that you’ve set up your Brand Kit, the next step we recommend for setting up your HubSpot portal is to install the HubSpot Tracking Code – the magic ingredient that powers the HubSpot software.

Here’s our step-by-step instructional post and video to install your HubSpot Tracking Code

Download Your HubSpot Implementation Checklist


Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.