Today’s businesses require powerful tools to attract, engage, and delight their customers to be competitive in the marketplace. For many, that leads them to HubSpot, a leading customer relationship management (CRM) platform, offering a suite of hubs designed to streamline marketing, sales, service, and operations.
It’s likely that if you’ve come this far and stumbled onto this post, you’ve already decided that HubSpot is a good choice and now you’re moving on to trying to determine how much it costs.
If that’s the case, read on for an overview of HubSpot’s pricing, including a breakdown of each of HubSpot’s Hubs, their pricing tiers, notable features that separate the tiers, and even some thoughts on who each tier is a good fit for.
Hopefully, by the end of this post, your choice will be clear.
If you’d like to learn more about why HubSpot might be a good fit, we’ve got you covered here.
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1. Marketing Hub: Helping You Drive Revenue, Save Time, and Measure Results
HubSpot describes Marketing Hub as, “Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.”
Whether you’re looking to create compelling campaigns, automate tasks, or analyze performance, Marketing Hub has you covered.
Here’s the breakdown of HubSpot’s pricing tiers:
- Free (Price: Free): One of the many cool things about HubSpot is they believe so much in their products, that they give a lot of it away for free! HubSpot’s Free Marketing Hub allows you to manage your pipeline, log sales activity & store contact data – all in one place.
- Ideal for: Anyone who wants to see what HubSpot is all about before they buy. Although limited, HubSpot’s been generous with the tools and features they’re giving away for free. Plus, this tool is designed to grow with your business needs – upgrading to the next tier when you’re ready.
- Price: Free
- Notable features include:
- Contact management
- Forms
- Ad management
- Live chat
- Landing pages
- Email marketing
- List segmentation
- Reporting dashboard
- Starter (Price: starts at $20/month per seat): Starter is the lowest price plan. This plan includes 1,000 marketing contacts with additional contacts sold in bundles of 1,000 contacts for $20 per month. The plan removes some of the limitations of the free plan, including removing HubSpot branding from forms, email marketing, landing pages, and live chat features. It also includes email and in-app chat support.
- Ideal for: New and small businesses
- Price: starts at $20/month per seat
- Notable features include (everything in the Free plan, plus):
- Ad retargeting
- Marketing Automation
- Landing page reporting
- Professional (Price starts at $890/month with 3 seats included): The Professional plan allows businesses to personalize and automate engagement across all the channels, optimize campaign conversions, and create advanced reports.
- Ideal for: Experienced sales and marketing teams that rely on inbound marketing campaigns for a bulk of their sales
- Price: starts at $890/month
- Notable features include (everything in Starter, plus):
- Omnichannel marketing automation
- Video hosting and management
- A/B testing
- Ad conversion events
- Website traffic analysis
- Custom reporting
- Phone support
- Enterprise (Price starts at $3,600/month with 5 seats included): The Enterprise plan starts at $3,600 per month and includes 10,000 marketing contacts with additional contacts sold at a bundle of 10,000 for $100 per month.
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- Ideal for: Large companies with an expensive marketing budget that have a large database of leads
- Price: starts at $3,600 per month with an annual commitment
- Notable features include (everything in Professional, plus):
- YouTube analytic integration
- Hierarchical teams
- Email send frequency cap
- Behavioral event triggering and reporting
- Predictive lead scoring
2. Sales Hub: Driving Productivity, Enabling Connection, and Supporting Growth
HubSpot describes Sales Hub as, “Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs.”
Sales Hub focuses on optimizing your sales processes and nurturing customer relationships. It provides the tools sales teams need to close deals efficiently.
Here’s a look at the pricing:
- Free (Price: Free):
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- Ideal for: Individuals looking to improve productivity by trying out sales software across the entire sales cycle, rather than using multiple tools.
- Price: Free
- Notable features include:
- Management for Contacts, Deals, and Tasks
- Email tracking
- Document Sharing
- Gmail & Outlook integration
- Meeting scheduling
- Quotes
- Live chat
- Starter (Price: starts at $20/month per seat): The Starter plan is designed to help sales teams organize their processes and gauge their success using period-based quotas. Much like the other Hubs, the Starter version of Sales Hub retains all the free tools while eliminating HubSpot branding from live chat, meeting scheduler, documents, and one-to-one email.
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- Price: starts at $20/month per seat.
- Ideal for: New or small businesses that are just starting to use CRM software to organize their sales process
- Notable features include (everything in the Free plan, plus):
- Simple automation
- Goals
- Rep productivity performance
- Email scheduling, tracking, and notifications
- Reporting dashboard
- Email and in-app chat support
- Professional (Price starts at $100/month per seat): The Professional plan equips businesses to manage a growing sales team, personalize outreach at scale, and further automate the sales process.
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- Price: starts at $100/month per seat.
- Ideal for: Medium to large businesses that want to personalize sales outreach and automate their sales processes
- Notable features include (everything in Starter, plus):
- Deal stage, task, and lead rotation automation
- Sequences
- Custom Reporting
- Sales analytics and automation
- Custom recording
- Forecasting
- E-signature
- Enterprise (Price starts at $150/month per seat): HubSpot’s Enterprise plan is its most potent sales solution, harnessing artificial intelligence (AI) to gain insights into conversions, automatically score leads based on hundreds of factors, and construct detailed reports for tracking recurring revenue.
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- Price: starts at $150 per month per seat.
- Ideal for: Large businesses with sophisticated sales motions.
- Notable features include (everything in Professional, plus):
- Custom objects
- Predictive lead scoring
- Playbooks
- Quote-based workflows
- Single sign-on (SSO) for advanced security
3. Service Hub: Everything You Need to Put Customers First
HubSpot describes Service Hub as, “Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency. Service Hub is easy to use and connected to HubSpot’s full CRM platform to help you deliver authentic service and put customers first.”
Service Hub is designed to help you provide top-notch customer service, manage inquiries, and resolve issues effectively. Here’s what you can expect in terms of pricing:
- Free (Price: Free): Everything you need to start connecting with your customers and supporting their journey with you.
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- Price: Free
- Ideal for: Businesses seeking to try out HubSpot’s Service Hub offering.
- Notable features included:
- Ticketing
- Live chat
- Email templates
- Email/chat to ticket
- Meeting scheduling
- Reporting
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- Starter (Price starts at $20/month per seat): HubSpot’s Starter Customer Service Hub plan offers essential tools to simplify your customer service operations.
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- Price: starts at $20/month per seat
- Ideal for: New or small businesses that want a basic CRM software plan to streamline customer service processes
- Notable features include (everything in the Free plan, plus):
- Simple automation
- Multiple ticket pipelines
- Conversation routing
- Email templates
- Canned snippets
- Reporting
- Professional (Price starts at $100/month per seat): The Professional plan is designed to scale and automate customer support processes.
- Price: starts at $100/month per seat
- Ideal for: Medium to large businesses in the services industry that want to automate their customer service pipelines and gain valuable feedback from customer interactions
- Notable features include (everything in Starter, plus):
- Help desk automation
- Customer feedback surveys
- Forecasting
- Customer portal
- Standard contact scoring
- Service analytics
- Phone support
- Enterprise (Price starts at $130/month per seat): HubSpot’s Enterprise plan is the pinnacle of customer service solutions, priced at $130 per month per user. It offers conversation intelligence, playbooks, and goals to optimize growth performance.
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- Price: starts at $130 per month per seat
- Best for: Large businesses that want to customize their customer service software and optimize the service department performance for growth
- Notable features include (everything in Professional, plus):
- Hierarchical teams
- Field-level permissions
- Single sign-on
- Custom objects
- Standard CRM interface configuration
- Conversation intelligence
- Playbooks
4. Content Hub: Creating and Managing Your Online Presence
HubSpot describes Content Hub as, “All-in-one, AI-powered content marketing software that helps marketers create and manage content.”
Content Hub is centered around creating and managing personalized content experiences across the entire customer journey. Here’s a look at the pricing:
- Free (Price: Free):
- Starter (Price starts at $20/month per seat): The Starter plan, priced at $20 per month per seat, is tailored to assist small businesses in building and maintaining a basic website. It offers premium hosting, a standard SSL certificate, and custom domain security settings for website security.
- Price: starts at $20/month per seat
- Best for: Small businesses looking to create a basic yet professional-looking website easily
- Notable features include (everything in the Free plan, plus):
- Premium hosting
- Standard SSL certificate
- Custom domain security settings for website security
- Website themes
- Drag-and-drop editor
- Professional (Price starts at $500/month with 3 seats included): HubSpot’s Professional plan, starting at $500 per month, focuses on enhancing user experiences through features like smart content, dynamic personalization, and password-protected pages. It empowers businesses to optimize website content with contact create attribution, A/B testing for both websites and landing pages, and custom reporting.
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- Price: starts at $500/month with 3 seats included
- Best for: Businesses aiming to customize user experiences and leverage their website for content expansion
- Notable features include (everything in Starter, plus):
- Content Remix
- Brand Voice
- Podcasting
- Smart reporting
- Password-protected pages
- A/B testing
- SEO optimizations
- Google Search Console integration
- Content staging
- Enterprise (Price starts at $1,500/month): HubSpot’s Enterprise plan, priced at $1,500 per month, is the ultimate solution for businesses aiming to manage growing teams, expand their digital presence, and create powerful digital experiences.
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- Price: starts at $1,500 per month with 5 seats included
- Best for: Large businesses seeking to create robust digital experiences
- Notable features include (everything in Professional, plus):
- Custom objects
- Memberships
- Single sign-on
- Hierarchical teams
- Site performance monitoring
- Additional root domains
- Multi-domain traffic reporting
5. Operations Hub: Optimizing Your Business Processes
HubSpot describes Operations Hub as, “Operations software that lets you easily sync, clean, and curate customer data, and automate business processes. Your entire team will stay aligned with a clean, connected source of truth for customer data, and your business will be empowered to adapt to the ever-changing needs of your customers.”
Operations Hub brings various parts of your business operations together, providing a centralized platform to manage data, workflows, and integrations. Here’s the breakdown of the pricing tiers:
- Free (Price: Free):
- Starter (Price starts at $20/month per seat): Essential Operations tools to sync and clean customer data.
- Price: starts at $20/month per seat
- Best for: Small businesses looking to create a basic yet professional-looking website easily
- Notable features include (everything in the Free plan, plus):
- Email reply tracking
- Email health reporting
- Default field mappings
- Data sync
- Payments
- Historical sync
- Professional (Price starts at $800/month with 1 seat included): Comprehensive operations software to automate and scale processes.
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- Price: starts at $800/month with 1 seat included
- Best for: Businesses aiming to customize user experiences and leverage their website for content expansion
- Notable features include (everything in Starter, plus):
- Webhooks
- Data quality automation
- Custom reporting
- Calculated properties
- Programmable automation
- Enterprise (Price starts at $2,000/month): HubSpot’s most powerful operations software for advanced control and flexibility.
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- Price: starts at $2,000 per month with 1 seat included
- Best for: Large businesses seeking to create robust digital experiences
- Notable features include (everything in professional, plus):
- Custom objects
- Datasets
- Snowflake data share
- Advanced data calculations and prep
- Advanced permissions
How to Determine Your Best Fit
Understanding the cost of each HubSpot hub is crucial for making an informed decision that aligns with your business needs. As your business grows, you can scale up to higher tiers to access more advanced features. The key is to choose the HubSpot Hub that best suits your requirements and budget, ensuring you get the most value from this powerful CRM platform.
How much does it cost to implement HubSpot? Find out with this post.
