How to Set Up Your HubSpot Blog

Written By Sean McGauley
November 9, 2023

Every blog entry you publish is a new opportunity to rank on Google for your desired keywords, and drive organic search traffic to your site. So, the sooner you get your HubSpot blog set up, the better.

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Follow These Steps to Set Up Your HubSpot Blog

  • In your HubSpot account, click the settings icon in the main navigation bar.
  • In the left sidebar menu, click the Website dropdown.
  • Click Blog
  • Click Create a new blog
    • Go through the included prompts to build your blog,
    • Give your blog a title
    • Assign a subdirectory (example: /blog)
    • Write a meta description (1-2 sentences describing your blog)
  • Click Create blog once you’ve finalized your blog settings

After you’ve taken these steps to set up your blog, HubSpot will automatically create a subscription to your blog, including a subscriber lead stage, email opt-ins, and will automatically apply your existing design template or theme inside of HubSpot. 

Your Next Step

Now that you’ve set up your blog on HubSpot, the next step in setting up your HubSpot portal is to connect your social media accounts. Click here to learn how to connect your Social Media account to HubSpot

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Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.