HubSpot Marketing Hub and Marketo Engage are two standout platforms that made our recent list of the best marketing automation platforms . Marketo was named our pick for Best for Enterprise and HubSpot was named Best for Business Growth . Both were included on our list because of their all-in-one marketing automation solutions. But, today’s post is going to put these two

When it comes to Customer Relationship Management (CRM) software, HubSpot and Zoho stand out as popular choices. Each platform offers unique features, integrations, and pricing plans.  In this article, we’ll put HubSpot CRM and Zoho CRM head-to-head to help you make an informed decision. Before we begin… Zoho and HubSpot are both known for providing comprehensive suites of business software, but in

One of the most powerful tools in HubSpot is reporting. You can set up a new reporting dashboard or utilize one of HubSpot’s many templates. To get started, we recommend starting with the provided templates first, then moving to creating your own once you’re comfortable.  Templates are available for specific roles like “Sales Rep” or “Marketing”, or even HubSpot objects like “Marketing

If you already maintain a database of leads acquired before acquiring HubSpot, it’s crucial to import these leads into HubSpot promptly. Doing so offers several advantages: Re-engage your leads: Segment your leads to send them tailored emails and lead nurturing campaigns, streamlining the conversion of leads into customers. Gain lead intelligence: Receive lead revisit alerts, monitor the online activity of your imported

Properties in HubSpot are essentially fields that store information on HubSpot records. For example, you can utilize a property like “City” for companies to specify their respective locations. While HubSpot comes equipped with default properties for each object, you also have the option to create custom properties tailored to your business’s unique data needs. Sometimes there’s a unique data point to your

Here at Growth Spurt, we love HubSpot! This robust platform is equipped with an array of tools designed to improve the effectiveness and efficiency of your sales, marketing, and customer service functions all in one CRM. However, like any software, HubSpot is not without its imperfections. And if you’re considering an investment in HubSpot software – you’ll want to know about them

Connecting your domain or subdomain to your HubSpot-hosted website is a crucial step in your initial HubSpot setup process. Once connected, you can quickly and easily build and publish your website using one of HubSpot’s professional themes and/or the drag-and-drop page editor. Just follow these steps to get started.  What You Will Need: Your IT Admin (if necessary) Access to your website’s

Imagine you are a sales manager at a software company. You have a team of 10 sales reps who are responsible for generating leads, qualifying prospects, and closing deals. You rely on your CRM system to track and manage your sales pipeline, forecast your revenue, and measure your team’s performance. However, your CRM system is full of bad data . You know

To truly deliver top-notch customer service – the kind that inspires your customers to become your biggest fans and spread your message to others – you need a system that seamlessly integrates with your business operations. Enter Zendesk and HubSpot Service Hub, two top options for help desk solutions, each offering a unique array of features and functionalities. But how do these

Are you considering HubSpot Service Hub for your business?  Before making a big decision, like selecting a help desk software solution, buyers often want to hear from others about their experience. If you’re at this stage in your buying process, this article will help you make an informed choice.  We’ve combed the web, searched review sites, and more to discover the pros

Did you know that 87% of consumers are willing to tell others about a good experience with your brand? The scary part is a whopping 95% of your customers are willing to tell others about a bad experience with your brand!  Today’s customers expect exceptional experiences, which means delivering prompt and personalized service is no longer a choice—it’s a necessity.  When it

According to a study by Microsoft, 96% of consumers worldwide say customer service plays a crucial role in their choice of and loyalty to a brand. We all know customer service is important. Yet, so companies get it wrong – they aren’t efficient enough, they aren’t automated, and they didn’t see your Facebook message. The list goes on and on. The companies

Selecting the right Content Management System (CMS) is an important decision to ensure your website’s efficiency. A CMS makes the process of updating and editing content easy, but the hard part is selecting the right CMS. In this post, we’ll compare two leaders in this arena, WordPress CMS and HubSpot CMS Hub with an overview of their distinct features and capabilities, pricing,

Choosing the right Content Management System (CMS) is a critical decision for any website, as it significantly impacts its functionality, user experience, and overall success.  It’s important to select a CMS that aligns with your website’s goals and requirements since a well-suited CMS can streamline content creation, enhance site management, and improve SEO, ultimately contributing to better user engagement and conversion rates. 

If you have an external website, meaning it’s not built on HubSpot CMS, you’ll want to update all of the forms on your site to HubSpot forms. This will ensure that the data contained in every form submission is captured inside your HubSpot CRM. This will grow your marketing contacts and allow you to route leads to the right salesperson, trigger automated

HubSpot’s user-friendly drag-and-drop email editor offers an intuitive way to get started with marketing email campaigns to keep your subscribers informed with updates and showcase exclusive promotions for your business. There are three main types of emails you can create: Regular: a one-off personalized email that you can send to a segment of your contacts Automated: a personalized email that you can

Burger King or McDonalds? Hulu or Netflix? Mac or PC? Life’s full of tough choices, especially when you’re comparing two leaders.  But, if you’re considering the two top dogs in HubSpot and Salesforce for your Customer Relationship Management (CRM) solution, we hope to help you decide which one is best suited for your business goals and budget.  Throughout this post, we’ll help

Websites have come a long way from being static online brochures. Today, websites are dynamic, interactive, and personalized platforms that offer valuable content and solutions to your visitors. To create and manage a website like that, you need a powerful and flexible CMS that can handle your needs and goals. In order to build and maintain the content of your website, a