Exploring the Top Features of HubSpot Content Hub

Written By Sean McGauley
July 8, 2024

HubSpot Content Hub comes with a ton of exciting new AI-driven features and tools - here's a look at our favorites.

What is HubSpot Content Hub?

HubSpot Content Hub is an all-in-one content marketing software designed to help marketers create, manage, and personalize content across the entire customer journey.

This Hub from HubSpot includes AI-powered tools for content creation, a centralized hub for managing content assets, and analytics to optimize content performance. The best part is it's all integrated with the rest of the HubSpot smart CRM platform.

Here at Growth Spurt, we love Content Hub because it's a huge help to simplify content management and deliver tailored content experiences to your target audience.

Content Creation and Management Just Got Easier

HubSpot Content Hub helps with both content creation and management and here's how.

Content Creation: 

  • AI-Powered Tools: Content Hub includes AI capabilities to generate and personalize content, making it easier to create compelling and relevant material for specific audiences. 
  • Dynamic Content: Marketers can create dynamic and personalized content experiences that resonate with their audience's needs and preferences.
  • Content Optimization: This new Hub provides tools to optimize content based on CRM data and analytics, ensuring that content is impactful throughout the customer journey. 

Content Management:

  • Centralized Hub: Content Hub serves as a single source of truth for all content assets, allowing marketers to easily manage, update, and distribute content from one place.
  • Workflow Streamlining: By centralizing content management, it streamlines workflows and ensures everyone in the organization has access to the most up-to-date and relevant content.
  • Asset Management: Marketers can efficiently organize and categorize content assets, maintaining consistency and alignment with overall content strategy.

What Are The Best New Tools and Features?

Brand Voice (watch demo): As marketers, we know the importance of a consistent brand voice. Brands often define a distinct personality and style of communication that they'll use across content and interactions.

The challenge is it can be hard to keep this brand voice consistent throughout your blogs, emails, social media posts, and other channels. HubSpot's brand voice feature helps marketers maintain this consistency and authenticity at scale. By analyzing existing content, the AI-powered assistant captures your brand's tone and style.

Users can add examples like a company mission and other documents that capture your brand's voice. Then, just highlight your text and enable brand voice to edit your copy to apply your brand voice.

This allows for easy creation and editing of on-brand content, ensuring every piece resonates with your audience. This not only strengthens brand identity but also streamlines content creation processes, reducing bottlenecks and enhancing productivity across diverse teams and contributors.

 

Brand Voice

 

AI Blog Generation (watch demo): If you write for your company blog, you know how much time goes into an article...Until now! With this new AI-powered tool, creating content complete with keyword and SEO insights is a breeze.

Content marketers can now leverage this tool to set up a blog in minutes. Just walk through the steps to provide a topic, select a title, and key sections. Then, sit back and let the tool do the rest as it will create your very own blog post. 

Talk about a time-saver!

AI Blog Generation

 

Blog Narration (watch demo): Content Hub also arms you with the ability to transform your blog post with blog narration. After you've finalized your blog post, users are given the ability to generate a narration of the post. The best part is how realistic and natural the AI narration sounds.

Here is an example of blog narration in action on this landscaping blog

Blog Narration

 

Content Remix (watch demo): This is my absolute favorite new tool included with Content Hub! Content Remix is a powerful tool designed for efficient content repurposing across various channels.

Rather than spending days creating one individual piece of content and that's it, Content Remix enables you to quickly adapt and reuse this content for different platforms like social media, blogs, images, and marketing emails.

Start with your first piece of content - like a blog post. Then, select the additional assets you'd like to create from your blog post and Content Remix goes to work drafting additional content from your original piece of content.

This is one you need to see in action to grasp its full power. Make sure to check out the included demo. 

Content Remix

Member Blogs (watch demo): Member blogs are another new feature included in Content Hub that provides flexible access controls for restricting content to specific individuals or groups.

This feature enables users to designate access to a selected list of contacts. Also, there's a new self-registration option where visitors must register before viewing content, ensuring controlled access to your blog content.

This opens up a world of possibilities and use cases for HubSpot users. 

Member Blogs

 

AI Translations (watch demo): Content Hub's AI translation tool allows marketers to easily translate any website content (blogs, landing pages, website pages) into different languages.

Unlike typical translation software that lacks linguistic nuances, this tool leverages DeepL's advanced AI technology. This means the translations are more natural and contextually relevant.

 

AI translate

 

Content Embed (watch demo): Marketing is headed in a direction that's more relevant and personalized than ever before and this new feature is here to help.

With Content Embed, HubSpot users can personalize the customer experience on their website without having to write code. Instead, users can leverage the data in their HubSpot smart CRM and build them into content sections on their website.

That way, you can easily provide a personalized copy experience for all of your different buyer personas.

Content Embed

 

Podcasts (watch demo): This new tool has everything you need to produce and host your podcast on your HubSpot platform and distribute it to major streaming services such as Apple Podcasts and Spotify.

When creating a new podcast episode in HubSpot, users can choose to upload their own pre-recorded audio files or utilize AI-generated audio to easily create one from scratch.

 

Use HubSpot to Set up a podcast

HubSpot Content Hub Pricing

Sounds awesome, right? Now, you're probably wondering -

"How much does HubSpot Content Hub cost?"

So, let's get you some answers.

HubSpot Content Hub brings a ton of new tools and value to users and the best part is you can start for free! Here's HubSpot's pricing breakdown for Content Hub:

  • Free: $0/month
  • Starter: $20/month per seat
  • Professional: $500/month (3 seats included)
  • Enterprise: $1,500/month (5 seats included)

The Ultimate Bundle - Marketing +

The Marketing + bundle is HubSpot's ultimate solution for marketers. 

According to HubSpot, this power combo of Marketing Hub and Content Hub, "unites the power of content marketing with world-class lead generation and marketing automation tools." 

If you're a HubSpot user already HubSpot Marketing Hub, you'll be excited to hear that you'll be able to add Content Hub to your plan for a small additional cost. 

For those new to HubSpot, this bundle is a great alternative to save on purchasing both Marketing Hub and Content Hub separately. 

In either case, make sure to connect with an official HubSpot partner agency like Growth Spurt to make sure to get you the best price and get you set up and onboarded quickly. 

Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.