HubSpot’s user-friendly drag-and-drop email editor offers an intuitive way to get started with marketing email campaigns to keep your subscribers informed with updates and showcase exclusive promotions for your business. There are three main types of emails you can create: Regular: a one-off personalized email that you can send to a segment of your contacts Automated: a personalized email that you can

It’s hard to believe that 2024 is just around the corner! With the new year, email marketers are facing a wave of new email sender requirements from Google and Yahoo to address spam.  These regulations, set to take effect in February 2024, are mostly aimed at impacting bulk email senders, particularly those sending 5,000 or more emails per day. However, the changes

2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more.  Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the

Marketing automation platforms have become indispensable tools for businesses looking to streamline their marketing efforts, increase efficiency, and drive better results.  But, which Marketing Automation Platform is the best? More importantly, which is the best Marketing Automation Platform for YOU? We created this article to help you find out.   The marketing landscape is ever-growing and its multitude of tools and platforms can

Have you ever been in a meeting and someone brings up a term you’re not familiar with or an acronym that you have no idea what it stands for? Keeping up with the ever-evolving jargon can sometimes feel like deciphering a foreign language. Much like Cher Horowitz navigating the hallways of high school in the classic movie “Clueless,” mastering marketing jargon terms

Today’s post is the second in a series exploring HubSpot’s generative AI tool, Campaign Assistant.  If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. Today, we’re