When it comes to your traffic analytics, it’s hard to beat the dynamic duo of Google Analytics and HubSpot. While both platforms offer valuable insights through analytics, each possesses unique strengths that, when combined, provide a holistic view of your online presence. Despite HubSpot’s robust native analytics capabilities, many find themselves drawn to certain features in Google Analytics. It’s like having two

2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more.  Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the

Marketing automation platforms have become indispensable tools for businesses looking to streamline their marketing efforts, increase efficiency, and drive better results.  But, which Marketing Automation Platform is the best? More importantly, which is the best Marketing Automation Platform for YOU? We created this article to help you find out.   The marketing landscape is ever-growing and its multitude of tools and platforms can

Have you ever been in a meeting and someone brings up a term you’re not familiar with or an acronym that you have no idea what it stands for? Keeping up with the ever-evolving jargon can sometimes feel like deciphering a foreign language. Much like Cher Horowitz navigating the hallways of high school in the classic movie “Clueless,” mastering marketing jargon terms

If you work in marketing, or even just have a view of your website’s traffic, you likely know the feeling… You’re tirelessly driving traffic to your website, pouring your heart and soul into crafting compelling content, and yet, you still see the untapped potential of those segments of visitors that leave your site without buying anything.  Why did they leave? How could

As Twitter undergoes controversial changes , Meta’s Threads app entered the scene in early July 2023 aiming to leverage Instagram’s popularity and capitalize on Twitter’s stumble.  With millions of people already signed up, including verified brands and notable figures, Threads is making waves .  For a full overview of what Threads is (including how to get started), check out our guide here

Meta , the parent company behind the popular social media platforms Facebook and Instagram, has recently made a splash with the release of their latest app: Threads . This brand new text-based conversation app is rapidly gaining traction and experiencing a rapid surge in sign-ups.  With its similarities to Twitter (Link to article, Twitter vs Threads) , Threads has captured the attention

On July 5th, just a day after we celebrated Independence Day, Meta kept the fireworks going with its release of a new text-based conversation app, Threads. Sign-ups have already skyrocketed. Just look at this Threads message from Meta CEO Mark Zuckerberg : Clearly, people are interested in Meta’s newest release. With Twitter in near shambles, the release has caught the attention of

The Boston HubSpot User Group held our first in-person meeting in over four years. It was wonderful to reconnect with Boston’s inbound community after so long. And what better place to gather than at the home office of one of Boston’s most loved brands, Wistia . Wistia’s video marketing platform for businesses makes it easy for marketers to do video well. Wistia

Standing out amidst the sea of online content can be challenging these days. Most online searches display millions of results of high-quality content, blogs, videos, and more. For example, “How to make a pizza” returns over 1.5 Billion results! It can seem impossible for your company to get found by potential customers as you’re likely seeing millions of results for the keywords

In today’s fast-paced world, time is a precious commodity, and marketers often find themselves stretched thin trying to juggle multiple tasks. With HubSpot’s Campaign Assistant tool, you can leverage the power of artificial intelligence to offload the heavy lifting and free up your valuable time for tasks that truly require a human touch. It’s another amazing generative AI tool from HubSpot, joining

If you’re an inbound marketer, you understand the struggle of consistently producing high-quality content that engages your audience and drives leads. A successful inbound strategy requires lots of high-quality content, but creating it at scale is a tall order. Especially when we, as marketers, are already stretched so thin. Imagine a scenario where you could double, triple, or even 5x the amount

When HubSpot first announced its generative AI app, ChatSpot – I was jumping for joy! I had already been using AI apps like ChatGPT and DALL-E, but what got me off my feet was the fact that ChatSpot combines these useful tools with your HubSpot database ! That’s a power combo! I’ve been playing around with ChatSpot non-stop since its release and

How well do you know your competition? How much insight do you have into their strengths, weaknesses, and market positioning?  The key to answering these questions and more lies within a competitive analysis. What is a competitive analysis? It’s a process involving identifying your business’ competitors (both direct and indirect) and conducting research on these companies to gain deeper insight into their

When the world was first introduced to Open AI’s ChatGPT, there was a resounding wave of marketers and content creators doing a double-take…”Wait, what?!” ChatGPT is a large language model developed by OpenAI based on the GPT architecture. In other words, it’s a chatbot that utilizes machine learning to learn how to write and respond like a person by referencing a massive