Before you sign up for Threads, the new text-based social app from Meta, explore these five key aspects that marketers need to know about.
Meta, the parent company behind the popular social platforms Facebook and Instagram, has recently made a splash with the release of their app: Threads. This brand-new text-based conversation app is rapidly gaining traction and experiencing a rapid surge in sign-ups, signaling strong early monthly active user growth.
With its similarities to Twitter, Threads has captured the attention of marketers and content creators across social networks, igniting curiosity about its potential for digital marketing strategies.
If you’re among the intrigued marketers curious about this emerging platform, you’ve come to the right place. In this post, we will explore Threads, uncovering the five key aspects that marketers need to know before using it to reach their target audience and support their broader business goals.
→ Download Now: Your Guide to Choosing the Right CRM
Here's what's covered in this article - just click to jump to the section you're most interested in:
- Threads is Built on Instagram
- There are No Paid Ads...Yet
- Big Brands Have Already Started
- Verified Profiles Carry Over from Instagram
- No Hashtags
1. Threads is Built on Instagram
Threads was developed by Meta’s Instagram team, which means it seamlessly integrates with Instagram. When you log in to Threads, you use your existing Instagram login credentials, allowing for a smooth transition.
You can also sync your profile, followers, and content - making it easy for any small business or brand to start building a presence quickly. This built-in audience connection is one of the more powerful tools Threads offers early on.
2. There are no Paid Advertisements…Yet
Unlike other social media platforms that provide options for paid advertisements, Threads currently does not offer a paid ads option. However, it’s important to note that both Instagram and Facebook, as part of Meta’s ecosystem, incorporate advertising into their platforms. Considering this, it’s likely that paid ads will be introduced to Threads in the future.
We recommend staying informed about updates and being prepared to leverage this advertising feature if and when it becomes available.
Update: As of early 2026, Meta had rolled out full-scale advertising on the platform. See more here.
3. Some (But Not All) Big Brands Have Already Started
Despite its newness, a significant number of major businesses have already activated their accounts on Threads, including companies like McDonald’s, Netflix, Nike, and Reese’s.
While some top companies are taking a wait-and-see approach, according to this article from Forbes.
4. Your Verified Profiles Carry Over from Instagram
For companies with verified profiles on Instagram, there’s good news! Your verification status automatically carries over to Threads when you log in using your Instagram account. This verification badge adds credibility and authenticity to your presence on Threads, reinforcing your brand’s authority and trustworthiness.
5. No Hashtags
At the time of writing this post, Threads does not utilize hashtag functionality like other social networks. This is an important distinction for marketers accustomed to incorporating hashtags in their posts on other social media platforms. However, like with Threads' lack of advertising functionality, it’s crucial to keep an eye on future updates, as Meta may introduce hashtag functionality to Threads in the future.
The Bottom Line on Threads
As Threads continues to evolve and mature, marketers have the opportunity to explore and leverage it as another way to connect with their audience and enhance their marketing efforts.
Meta has tried to make things easier for new users with a seamless connection to existing Instagram accounts – so, why not give it a try?
It’s still early days for Threads and it’s likely we’ll see more developments and changes coming soon. We’ll be keeping an eye on things, so stay connected with the blog to make sure you’re always informed.
Want to try Threads? Here's how to easily get started
