How to Connect Google Analytics to HubSpot

Written By Sean McGauley
November 30, 2023

When it comes to your traffic analytics, it’s hard to beat the dynamic duo of Google Analytics and HubSpot. While both platforms offer valuable insights through analytics, each possesses unique strengths that, when combined, provide a holistic view of your online presence.

Despite HubSpot’s robust native analytics capabilities, many find themselves drawn to certain features in Google Analytics. It’s like having two lenses through which to view your data – one focused on contacts and customers, courtesy of HubSpot, and the other providing an in-depth, granular analysis of website pages, courtesy of Google Analytics.

When you integrate Google Analytics with HubSpot, you enhance your ability to collect and analyze visitor data on your HubSpot webpages, landing pages, and blog.

In today’s post, we’ll take you through the steps of connecting your Google Analytics to HubSpot. 

Here's what's covered in this how-to article: click below to jump to the section you want:

Methods of Integration

The Google Analytics integration with HubSpot offers two distinct methods, each tailored to your specific HubSpot subscription level and tracking needs:

  1. Integration via Google Analytics Measurement ID:
  • Integration Method: This approach involves adding a Google Analytics Measurement ID to your HubSpot settings. It offers seamless integration for users with the specified subscription tier. By including the Measurement ID, you enable data collection on your HubSpot-hosted content, ensuring that you have access to valuable visitor insights.
  • Note: Users not on the Hubspot CMS can only integrate using a Measurement ID.
  1. Manual Integration with Tracking Code Snippet:
  • Integration Method: For those who want more extensive tracking capabilities, you can manually add your Google Analytics tracking code snippet to the site header HTML for your domain. This method provides a higher degree of flexibility as it allows you to track not only your entire site but also specific blogs or pages. It’s a versatile option for tailoring your tracking efforts to meet specific analytical requirements.

Select the integration method that works best for you. 

How to Connect Google Analytics to HubSpot



By connecting Google Analytics, you will ensure you have the necessary tools in place to gather comprehensive data on your HubSpot site visitors. This data empowers you to make informed decisions and optimize your online presence effectively.

Your Next Step

Now that you’ve connected your Google Analytics accounts to HubSpot, the next step in setting up your HubSpot portal is to set up your HubSpot meeting link to make scheduling meetings with your prospects, a breeze. Here’s our step-by-step instructions for setting up your meeting link in HubSpot

Download Your HubSpot Implementation Checklist


Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.