Is HubSpot CMS right for your business? Find out with this detailed exploration of the power of a single platform, key features, benefits, and more.
Note: This article has been updated to reflect HubSpot's new 2024 release of Content Hub.
Websites have come a long way from being static online brochures. Today, websites are dynamic, interactive, and personalized platforms that offer valuable content and solutions to your visitors. To create and manage a website like that, you need a powerful and flexible CMS that can handle your needs and goals.
In order to build and maintain the content of your website, a CMS (Content Management System) is used and serves as the backend infrastructure that allows users to create, edit, and organize content on your website. Simply put, a good CMS will make creating new pages and updating your current ones without the help of a developer easy.
In today’s blog, we’ll take a look at HubSpot’s CMS offering and why it stands out in the crowded CMS landscape.
If you’re already familiar with HubSpot's CMS, jump to the next section where we’ll explore what sets this CMS apart. If you’re new to HubSpot's CMS, check out this quick video from HubSpot with a detailed overview.
Understanding HubSpot CMS and Content Hub
As of April 2023, HubSpot replaced its CMS Hub with a new offering called Content Hub. This new Hub combines the power of the HubSpot CMS with additional tools and features to help teams capture leads and deliver personalized content experiences through the entire customer journey.
This article is primarily focused on the CMS tools offered within HubSpot's Content Hub.
The Power of Combining Your CRM and Website on a Single Platform
Undoubtedly, the real superpower of HubSpot CMS is that it’s built directly onto HubSpot’s CRM. This means that you have all of your web, marketing, and sales analytics in one place.
Having a single source of truth paints a vivid picture of your customer’s journey enabling a more profound understanding that can lead to creating more personalized experiences and more complete reporting. This not only improves your customer relationships but also drives growth for your businesses.
Here are just a few examples of what this allows you to do:
- Your sales team can get real-time notifications of when leads are visiting a product page on your website.
- With the HubSpot CMS smart content, you can display different content to the visitor based on your CRM data, ad course, query parameters, etc. For example, you can change the heading on your homepage based on the user’s industry.
- Your RevOps team can attribute sales dollars back to individual pages on your website.
HubSpot’s CRM and HubSpot CMS — it’s as powerful of a combo as peanut butter and jelly!
Empowering the Non-Technical Users, But Keeping Techies Happy
The core idea behind HubSpot's CMS is to balance ease of use for the non-technical user from the marketing department, with the customizability, security, and functionality your developers look for – all while enabling a personalized and secure experience for your customers.
With any new software, ease of use is going to be important. We can all be impatient, especially when using shiny new software, and want to gain immediate value. HubSpot is known for its user-friendliness and empowering non-technical users. The user-friendly interface layered on top of all HubSpot products makes it powerful, yet simple. You don’t have to be a technical user with HubSpot and if you’re used to working with tools like Microsoft Word and Google Docs, you’ll feel comfortable working with HubSpot.
Yet, HubSpot also hasn’t forgotten about the technical users and developers with tools and preferences that allow your CMS to be “a developer’s dream without being a marketer’s nightmare.”
Standout Features of the HubSpot CMS
Let’s take a look at some of the features that make the HubSpot CMS stand out from the rest, like flexible themes, dynamic content, drag-and-drop page editing, blog maker, and more.
Drag and Drop Website Builder – Focus on creating amazing content, not managing your content creation process. With HubSpot’s CMS, you can easily create pages through a drag-and-drop editing experience. (Learn more)
Flexible Themes: HubSpot offers hundreds of pre-built website themes that are ready to go and customizable if needed. Themes allow marketers to make larger-scale changes to their web-based content without needing a developer for maintenance and without knowing CSS. (Learn more)
Dynamic Content: Here’s an area where the combo of HubSpot CRM and CMS really shines. By using smart rules based on the information in your CRM, you can alter the content displayed on your website and fully personalize your website user experience. Imagine being able to change the content that your website displays based on the information a user submits using one of your forms. Now your website experience can be personalized to the individual visitor. Just like how Netflix provides subtle changes in user experience based on demographics! (Learn more)
Blog Tool: Drive more traffic and awareness to your website by creating an SEO-friendly blog without coding or design experiences. (Learn more)
The HubSpot Ecosystem – Seemingly Endless Options
HubSpot has created an entire ecosystem designed to support users in every facet of their journey. There are seemingly endless options to support you in making your business dreams come to life with HubSpot through:
Apps and Integrations: HubSpot offers over 1,000 different apps and integrations spanning use cases across marketing, sales, service, and more. This variety ensures that no matter what you’re looking to achieve with HubSpot, there’s a solution waiting for you. (Learn More)
HubSpot Developers: There are over 10,000 developers actively engaged in learning, building, and innovating on HubSpot’s Platform. Their collective efforts continuously enrich the platform and functionalities to cater to your business needs. (Learn More)
Agency Partners: Need a little help (or a lot of help) on your HubSpot journey? Rest assured that you have the expert support of over 6,000 HubSpot agency partners, including the Growth Spurt team. Whether you’re looking to implement HubSpot, embark on a special project, or even hire an agency to run your entire marketing strategy, partners are ready to assist. (Learn More)
Plus, don’t forget about the HubSpot community of users!
HubSpot CMS vs. The Competition
When it comes to Content Management Systems (CMS), HubSpot stands out by offering an all-in-one solution that sets it apart from the competition. The big difference lies in its holistic approach—HubSpot CMS, combined with HubSpot CRM, consolidates everything into a single system, eliminating the need for plugins and integrations that can compromise security and, in some instances, lead to system breakdowns.
If you’re already leveraging HubSpot for your marketing and sales needs, extending its capabilities to your website is a logical step. The synergy of having all your tools and data in one place can significantly enhance efficiency and provide a unified view of your business operations. Choosing HubSpot for your website ensures that you’re not leaving any opportunities on the table and capitalizing on the full potential of an integrated system.
Still not convinced? Dive deeper into the conversation with this article where we tackle pressing questions such as:
- Is HubSpot CMS effective for Search Engine Optimization (SEO)?
- How does HubSpot CMS compare to industry giants like WordPress?
The Bottom Line on the HubSpot CMS
With a perfect blend of power for developers and simplicity for marketers, HubSpot CMS enables your business to create personalized website experiences effortlessly.
As you can see, there’s a lot to love about the HubSpot CMS, but what makes it so special is its power combo with HubSpot CRM. Especially for those who are already using other HubSpot Hubs as part of their MarTech stack, HubSpot CMS is an excellent choice.
What are the pros and cons of HubSpot CMS? Find out what users say
