The Boston HubSpot User Group held our first in-person meeting in over four years. It was wonderful to reconnect with Boston’s inbound community after so long. And what better place to gather than at the home office of one of Boston’s most loved brands, Wistia . Wistia’s video marketing platform for businesses makes it easy for marketers to do video well. Wistia

Effective targeting and nurturing in your sales and marketing starts with understanding the journey your prospects take to making a purchase, or the Buyer’s Journey. By understanding the steps in this process, organizations can use HubSpot’s lifecycle stages and lead status property fields to track how contacts or companies progress through each stage and optimize over time to improve. The lifecycle stage

Imagine you’ve been tasked with running a marketing campaign for your software company and your goal is to generate leads and nurture them into paying customers. But, here’s the catch – you have no idea who in your database is a current customer, who sales is already talking to, or how much prior knowledge your contacts have about you and your company…

Standing out amidst the sea of online content can be challenging these days. Most online searches display millions of results of high-quality content, blogs, videos, and more. For example, “How to make a pizza” returns over 1.5 Billion results! It can seem impossible for your company to get found by potential customers as you’re likely seeing millions of results for the keywords

The most common question I see from startups considering HubSpot as their CRM is, “Am I going to outgrow it?” It’s a reasonable question for any company with aggressive growth goals. If you’re planning on doubling in size in the next 12 months, you want some assurance that you’re not going to have to replace the CRM that you just spent thousands

Today’s post is the third in a series exploring HubSpot’s generative AI tool, Campaign Assistant.  If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. The second

Today’s post is the second in a series exploring HubSpot’s generative AI tool, Campaign Assistant.  If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. Today, we’re

GROWTH SPURT has launched a strategic partnership with UK-based content marketing specialists INSTINCTIVE SOLUTIONS, with both organizations gaining access to additional skills and expertise. Growth Spurt’s team of inbound marketing experts help businesses make the most of the powerful HubSpot ​CRM​​ platform. Instinctive provides high-end, technical content marketing services to some of the world’s leading technology vendors. The partnership will provide Growth Spurt clients

In today’s fast-paced world, time is a precious commodity, and marketers often find themselves stretched thin trying to juggle multiple tasks. With HubSpot’s Campaign Assistant tool, you can leverage the power of artificial intelligence to offload the heavy lifting and free up your valuable time for tasks that truly require a human touch. It’s another amazing generative AI tool from HubSpot, joining

Customer Relationship Management (CRM) platforms have become essential tools for managing customer interactions, streamlining sales processes, and fostering business growth. Choosing the right CRM platform is crucial to meet the specific needs of your organization and drive success.  As a digital marketing agency, we often get asked, “Which CRM is right for us?” when clients are considering an implementation or migration. The

If you’re an inbound marketer, you understand the struggle of consistently producing high-quality content that engages your audience and drives leads. A successful inbound strategy requires lots of high-quality content, but creating it at scale is a tall order. Especially when we, as marketers, are already stretched so thin. Imagine a scenario where you could double, triple, or even 5x the amount

As a marketer, you understand the importance of offering a relevant and personalized customer journey. This is relatively easy to achieve in the beginning, but as your traffic increases and your email list swells, it becomes very difficult to scale. When you reach the point where you’re getting more leads than your sales team can handle, it’s no longer cost-effective or time

List fatigue is a very real thing. No matter how hard you try, a portion of your email subscribers, 25% annually according to HubSpot, will eventually lose interest and stop opening your emails. This could be for any number of reasons You’re emailing them too frequently Your emails have started to feel stale and predictable They only joined your mailing list to

If you’re in marketing or sales, you know that data is the lifeblood that fuels growth and drives success. However, if you’ve ever worked with a messy and disorganized database, you also know running reports and analyzing your data is nearly impossible and can make you feel like throwing in the towel and starting all over. Coming from experience, I know it

Marketing automation has revolutionized the way we engage with our customers, and HubSpot workflows and sequences are an essential part of this automation process. Organizations everywhere are creating workflows designed to help save time and streamline their marketing efforts. However, setting up workflows can be challenging, and even the most experienced marketers can make mistakes. There’s nothing worse than logging into HubSpot

“What’s the difference between workflows and sequences in HubSpot?” This is a question we get asked frequently by our clients. The short answer is this: Generally, sequences are intended to automate sales activities, with the primary use case being 1:1 sales follow-ups, whereas there are nearly unlimited use cases for workflows, one of which is 1:many marketing communications. Have you ever wished

When HubSpot first announced its generative AI app, ChatSpot – I was jumping for joy! I had already been using AI apps like ChatGPT and DALL-E, but what got me off my feet was the fact that ChatSpot combines these useful tools with your HubSpot database ! That’s a power combo! I’ve been playing around with ChatSpot non-stop since its release and