Is the HubSpot Sales Hub Right for Your Business? Let’s Find Out

Written By Sean McGauley
December 12, 2023

In our previous exploration of HubSpot’s offerings, we asked, “Is HubSpot’s Marketing Hub right for your business?” Today, we shift our focus to another crucial aspect of your business operations – the sales department. 

As businesses continue to digitally transform their operations, having a robust sales management solution has become important to success. Today, we’ll take a closer look at a leading sales software solution, HubSpot’s Sales Hub. 

HubSpot Sales Hub offers a suite of features and tools to streamline your workflows, empower data-driven decisions, enhance customer relationships, and drive your sales success. 

But, the big question still remains – is HubSpot Sales Hub the right solution for your business? This article will cover the most frequently asked questions to help you make your decision.

Here's what's covered in this article - just click to jump to the section you're most interested in:

What is Sales Software?

Before we go further, let’s start off with a definition. 

Sales software refers to applications and tools designed to streamline and enhance various aspects of the sales process. These tools are developed to help sales teams manage their activities more efficiently, improve communication with customers, and ultimately increase sales and revenue. Sales software can encompass a wide range of functionalities, including CRM, analytics and reporting, and more.

Sales Software Definition

Why Choose HubSpot for Sales Software?

HubSpot is crafted for great customer experience. Designed from the ground up, HubSpot offers a seamless, adaptable, integrated, and user-friendly suite of software solutions at a more affordable total cost of ownership compared to patchwork alternatives. These tools are designed to streamline much of the ‘busy work’ of our day-to-day roles with automation and useful features to help you be more productive. 

In simple terms, HubSpot is like a customizable Swiss Army knife for your business. Its all-in-one platform can be customized through “Hub” solutions to cover your marketing, sales, customer service, website management, and more. With HubSpot, you choose which Hubs and subscription tiers you need now, and you can add as you grow.

HubSpot’s Hubs, which are like separate tools, are each designed for a specific business need. These hubs work together seamlessly, like pieces of a puzzle fitting together. 

Learn even more about why we think HubSpot is the clear choice here. 

Understanding the HubSpot Ecosystem:

As we covered above, HubSpot’s Hub software products each address specific business needs while working together. For example, while the Marketing Hub focuses on attracting, engaging, and delighting customers; the Sales Hub is crafted for sales teams, providing essential features for lead management, email tracking, prospecting, and automation.


Here is a quick overview of the different Hubs that make up the HubSpot ecosystem and their primary focus.

  • Sales Hub: The Sales Hub is tailored for sales teams. It offers features for lead management, email tracking, prospecting, automation, and more to streamline sales processes, manage customer relationships, and close deals effectively.
  • Service Hub: The Service Hub focuses on customer support and satisfaction. It provides your customer service team with tools for ticketing, a knowledge base, customer surveys (for example, Net Promoter Score NPS), live chat, and automation to help you deliver exceptional customer service, manage requests, and build stronger customer relationships.
  • Content Hub: Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.
  • Operations Hub: The Operations Hub is all about getting the most out of your customer data. It offers features for data quality automation, custom objects, integrations, and workflow automation to connect your apps, manage your data, and automate various aspects of your business operations.
  • Marketing Hub: HubSpot’s Marketing Hub is designed for businesses looking to attract, engage, and delight customers through marketing automation. It provides tools for content creation, social media, email marketing, analytics, and more, enabling you to drive traffic, convert leads, and analyze your marketing efforts
  • Commerce Hub: The newest Hub on the block! Commerce Hub provides tools and integrations to manage your payments, including collecting payments, subscriptions, automation, and real-time reporting. 

Not Just Your Average Sales Software/CRM

HubSpot’s Sales Hub doesn’t just improve your sales processes; it’s also designed to make your team more productive and the job of your sales reps easier. Let’s take a look at how it can help you exceed customer expectations.

The core focus of Sales Hub is on empowering sales representatives, addressing their challenges in a way that sets it apart from most CRM platforms. Unlike other systems tailored primarily for the C-suite to be able to report on sales activities and forecast deals, HubSpot prioritizes tools to help sales reps do their jobs better. And guess what – it also provides tools to cater to insights that the C-suite seeks.

Plain and simple – the essence of Sales Hub lies in its ability to supercharge HubSpot’s free core CRM specifically for the sales team, equipping them with sales tools to simplify their duties. 

Why Should You Choose HubSpot Sales Hub?

HubSpot Sales Hub helps make it easier than ever to sell better with a full suite of tools for deal pipelines, email tracking, and reporting.

HubSpot Sales Hub Logo

HubSpot Sales Hub Features:

The features you have will depend on your level of subscription. However, let’s explore some key features of the HubSpot Sales Hub:

  • Contact Management: Effectively track and manage your leads and potential customers throughout the sales pipeline. (Learn More)
  • Email Tracking: Improve customer outreach with email tracking. Get information from your emails like when a prospect opens it. That way, you can make sure you’re following up at the exact right time. (Learn More)
  • Quotes: HubSpot’s Quotes tool makes it easy to create and send your sales quotes for products or services, collect e-signatures, and even get paid – all in one place. (Learn More)
  • Deal Pipeline: Understand how your prospects are moving through the sales journey, keep track of your deals at the individual level, and get a visualization of your entire sales pipeline. (Learn More)
  • Tasks: The Tasks tool helps you keep track of your to-do list inside HubSpot by enabling you to create tasks as reminders associated with specific records. (Learn More)
  • Meeting scheduling: Meetings are a great way to connect with customers, but the back-and-forth of trying to schedule your meetings can be a pain. Use the meeting scheduler to easily book meetings with your prospects directly on your calendar. (Learn More)
  • Paybooks: Create interactive playbooks that arm your reps with the latest sales plays, scripts, guides, and more. With playbooks, you’re only limited by your creativity and you can create videos, charts, and more to give your sales team the information they need. Give your reps a way to prepare for meetings, understand competitors, organize their thoughts during meetings, and more. (Learn More)
  • Goals: With goals, managers can create user-specific quotas for their sales and services teams based on templates or by customization. Managers can then assign these goals at the user, team, or pipeline level to show the sales team how they stack up. (Learn More)

These are just a few popular highlights. Click here to view all of the HubSpot Sales Hub features and an overview of which subscription tiers they are available in.

HubSpot Sales Hub Pricing:

 HubSpot Sales Hub Updated Pricing

Click here to dig deeper into HubSpot’s Sales Hub pricing.

How much does implementation cost? Click here to explore the typical price range, factors that can impact cost, and what to watch out for

HubSpot Sales Hub Reviews:

Below, we’ve done a bit of the homework for you and combed through a few popular review sites and sources to help you see what real users think about HubSpot’s Sales Hub. 

To provide a balanced perspective, we’ve gathered insights from various sources, including G2, PC Magazine, Reddit, and HubSpot’s own customer reviews. While opinions may vary, it’s evident that HubSpot’s Sales Hub has garnered positive recognition for its features and effectiveness.

User Reviews from G2:

Rating: 4.5/5 Stars (10,938 reviews)

Explore User Reviews of Sales Hub

Watch this review.

See more reviews from G2 here.

User Reviews from Gartner:

Rating: 4.4/5 Stars (79 reviews)

See what users like about Sales Hub

“HubSpot is a really comprehensive sales automation platform that empowers our company to optimize our sales processes and drive revenue growth. HubSpot offers a centralized solution for managing contacts, deals, and sales pipelines.”

See more reviews from Gartner here.

User Reviews from HubSpot:

HubSpot is all about the customer, calling themselves a customer-first company. As a HubSpot customer, I can attest to this. So although a little biased, I think it’s important to also include HubSpot’s customer reviews page which showcases some of their awards, reviews, rankings, and more.

More feedback from real users: Users Reveal the True Pros and Cons of HubSpot CRM

Comparing HubSpot Sales Hub to Other Leading CRMs

HubSpot shares the top of the CRM market with some other very attractive solutions. Which is best? How does HubSpot compare? Find out below:

Or, explore the best CRMs of the year here

The Bottom Line

We believe that the Sales Hub is a valuable asset for businesses aiming to enhance their sales strategies and empower their reps. With its adaptable and customer-centric design, HubSpot Sales Hub empowers your sales team to build stronger customer loyalty and relationships, streamline processes, and drive revenue effectively.

As you explore the possibilities of HubSpot, consider the Sales Hub as a key player in achieving your business goals.

Want to get started for free? Here's how to set up HubSpot's Free CRM the right way and optimize for success

Download Your HubSpot Implementation Checklist


Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.