To ensure the accuracy of your HubSpot Analytics reports, it’s essential to exclude your own web traffic from the data. This prevents your visits to your own site from skewing the analytics. The exclusion is based on IP addresses, which are unique strings of numbers that identify your computer. 

Your IP address can fall into one of two categories:

  • Static IP address: This is a single IP address that remains constant.
  • Dynamic IP address: This category encompasses a range of IP addresses that change each time you connect to the internet.

What You Will Need:

  • Your IP Address (provided by HubSpot)
  • Your team’s IP Addresses – You can obtain this information through various methods:
    • Visit, and your IP address will be displayed at the top of the screen.
    • Consult your IT department; they will have this information.
    • Contact your internet service provider to inquire about your IP range.

Follow These Steps To Exclude Your Own Traffic From Analytics  

  • In your HubSpot account, click the settings icon in the main navigation bar.
  • In the left sidebar menu, click the Tracking & Analytics dropdown.
  • Click Tracking Code
  • Click the Advanced Tracking tab. 
  • From here scroll down to Exclude Traffic 
  • HubSpot will provide you with your IP address to exclude.
  • Paste this along with the other IP addresses from your team that you’d like to exclude.
  • Make sure to use commas to separate different IP addresses.

Need help locating an IP address? Visit

Official HubSpot Guidance: How to Exclude Your Own Traffic from Analytics

What’s Next?

Now that you’ve excluded your own traffic from HubSpot Analytics, the next step in setting up your HubSpot portal is to set up or connect your blog. Here’s our step-by-step instructional post and video to set up your HubSpot blog