Are you ready for a transformative experience at INBOUND23? This year’s lineup of spotlight speakers promises to be nothing short of extraordinary! As marketers, we understand the importance of staying on top of industry trends and gaining insights from renowned experts. Sometimes keynote speakers blur the lines between celebrity and marketing, which can make some think these sessions aren’t full of insight.
I can remember asking myself, “What the heck does John Cena have to do with inbound marketing?” And then being blown away as he delivered one of my favorite sessions of all time.
That’s why I’d like to take some time to shed light on this year’s INBOUND23 spotlight speakers and look at why their sessions are worthy of a spot on your Ultimate INBOUND23 Agenda.
1. Kim Scott: Embrace Radical Candor for Better Collaboration
If you’ve ever struggled with navigating team dynamics or fostering effective communication, Kim Scott’s session is for you. As the author of the best-selling book “Radical Candor,” Kim offers invaluable insights on building strong and collaborative teams. Her expertise lies in the power of candid feedback and the impact it has on enhancing work relationships.
Marketers attending her talk should expect to walk away with practical strategies to improve team dynamics and drive impactful marketing campaigns through open and honest communication – that’s something we can all benefit from.
Kim Scott’s book – required reading here at Growth Spurt – is next on my summer reading list. Hopefully, the timing will work out and I’ll be wrapping up her book in time for her INBOUND session.
2. Andrew Huberman: Unveiling the Neuroscience of Creativity
This session – offered as a livestream – will be one-on-one with HubSpot’s Co-Founder, Brian Halligan and Dr. Andrew Huberman, a renowned neuroscientist, tenured professor at Stanford, and host of the popular Huberman Lab podcast.
Dr. Huberman will interview Halligan in the familiar style of his podcast, exploring the power of intense focus, mindfulness, and rest to fuel creativity and strengthen the culture of a team.
Personally, I’m very excited to watch these two creative powerhouses talk about the neuroscience behind focus and creativity.
3. Morgan Debaun: Scaling Through Community and Connection
As the CEO of Blavity Inc., Morgan Debaun has championed diversity and inclusion in the media and technology industry. Morgan has grown Blavity into the leading digital media company for Black culture and millennials. Her journey as an entrepreneur and influencer serves as an inspiration to marketers looking to connect with diverse audiences authentically.
This session promises to be an interesting look at scaling through community and human connection. Community is one of the most talked about yet misunderstood themes of this year’s conference. This session will absolutely firm up your understanding of community in marketing.
4. Dr. Yvette Noel-Schure: Master Your Storytelling
In the digital age, managing brand narratives and reputation has never been more critical. Dr. Yvette Noel-Schure, a respected public relations expert, has worked with top-tier celebrities, and her expertise in crafting powerful brand stories is unparalleled.
Storytelling can make your content stand out, make your brand loveable, make the complex simple, and more. Storytelling is a powerful tool to have in your arsenal and Dr.Noel-Schure is the perfect master to learn from.
5. Derek Jeter: From Sports Legend to Successful Entrepreneur
Derek Jeter’s transition from baseball legend to successful entrepreneur has been a remarkable trip. His journey offers valuable lessons for marketers on building a successful brand beyond sports, leveraging personal influence, and connecting with audiences.
Jeter will share what his leadership experience on and off the field has taught him about calculating risk, and fueling a motivation bigger than ourselves when it comes to building and scaling teams and ventures.
6. Reese Witherspoon: Empowering Audiences through Storytelling and Content
When most people think of Reese Witherspoon, they think of her as an Academy Award-winning actress. But, Witherspoon is also a successful entrepreneur, founder of Hello Sunshine, and supporter of women in the media industry.
Marketers attending her session can expect a revealing conversation encompassing her practical strategies for driving growth and creating a culture of excellence (based on her experience building Hello Sunshine), as well as the challenges and opportunities of producing content in a rapidly changing landscape.
Witherspoon is also a supporter of women authors and has her own book club with her recommendations from the NY Times Best Seller List.
See you at INBOUND!
The #INBOUND23 spotlight speakers offer an extraordinary lineup that promises to deliver. While the idea of celebrities, actors, and athletes taking the stage might initially raise eyebrows, their sessions have proven time and again to be gems of wisdom and inspiration.
Remember to plan your schedule accordingly and make the most of these insightful sessions. We can’t wait to see you there!