Helpful Guidance for B2B Tech Startups Using HubSpot

How to Attend the Livestream of INBOUND

Written by Sean McGauley | Aug 31, 2023 11:53:32 AM

No ticket to INBOUND? No problem! Here’s your guide to the main stage livestream on YouTube, Sept 18-20 where you can catch all of the conference action.

Unable to attend INBOUND in person this year? No problem, there’s still a way to enjoy the conference – the livestream offered September 18-20th on Youtube! We love that HubSpot allows folks to tune in from their office, home, or anywhere they can access a wifi signal.

So, don’t be too upset that you won’t be able to join us in person. The next best thing is to attend via Livestream. Below, we’ll outline everything you need to know to experience the conference from the comfort of your couch!

How to Connect to the Livestream of INBOUND

HubSpot anticipates over 100,000 people to attend INBOUND via the livestream broadcast. Of course, it’s not the entire line-up of sessions, but that doesn’t mean they’ve cut out all the good stuff. It’s just the opposite – the livestream will feature the Main Stage sessions, including the much-anticipated Spotlight Sessions

Each day of INBOUND will include select sessions to be streamed live on Youtube so you can view all the action:

Wednesday, Sept 18th: YouTube Livestream

9:30am – 6:00pm ET
What’s available to watch on this day?

Thursday, Sept 19th: YouTube Livestream

9:00am – 4:15pm ET
What’s available to watch on this day?

Friday, Sept 20th: YouTube Livestream

9:00am – 3:00pm ET
What’s available to watch on this day?

Note: Includes ASL interpretation and English Closed Captioning 

What Can I Livestream on Wednesday, September 18th?

HUBSPOT SPOTLIGHT

Date: Wednesday, September 18th

Time: 9:30 AM – 10:45 AM ET

Speakers: Dharmesh Shah, Andy Pitre, and Yamini Rangan

Description: HubSpot leaders Yamini Rangan, CEO, Dharmesh Shah, co-founder and CTO, and Andy Pitre, EVP, product, will take the Main Stage on Wednesday, September 18 to open INBOUND; unpack the latest trends in AI, marketing, sales, and service; and announce innovations from across the HubSpot platform.

HOW TO TRANSFORM STORIED ORGANIZATIONS

Date: Wednesday, September 18th

Time: 12:00 PM – 12:30 PM ET

Speakers: David A. Thomas

Description: To transform formidable institutions, leaders must first understand the organization’s soul. Join Morehouse College President David A. Thomas in conversation as we unpack his 7-year journey leading the 157-year-old historically Black college and how he learns the roots of an institution and identifies the areas of innovation for a sustainable future while honoring traditions and an undeniable legacy.

UNLEASHING YOUR MARKETING TEAM’S POTENTIAL WITH AI

Date: Wednesday, September 18th

Time: 1:00 PM – 1:30 PM ET

Speakers: Zeynep Inanoglu Ozdemir

Description: CMO Zeynep Inanoglu Ozdemir believes that generative AI can empower marketers by providing them with exceptional capabilities. The value of AI lies in its ability to inspire and amaze, not just in enhancing productivity and efficiency. In this fireside chat, learn how Zeynep's teams are using AI to improve personal productivity, streamline cross-functional collaboration, and understand customers' needs better than ever before.

CONTENT IS NOT KING: THE NEW APPROACH TO CONTENT MARKETING

Date: Wednesday, September 18th

Time: 2:00 PM – 2:30 PM ET

Speaker: Neil Patel

Description: The old method of just creating content doesn’t work. In the last 30 days over 94% of the content in Google’s index got 0 visitors. And over 58% of the content uploaded to social media received 0 engagement. In this presentation, Neil will break down how to stand out and succeed when everyone is creating content.

THE FUTURE OF AI VIDEO AND CONTENT GENERATION

Date: Wednesday, September 18th

Time: 3:00 PM – 3:30 PM ET

Speaker: Joshua Xu

Description: The future of content creation is AI-generated video. Join us as we speak to HeyGen co-founder and CEO Joshua Xu about where the industry is going and how you can use this new technology to grow your business.

THE ROLE OF REINVENTION IN COMPANY BUILDING AND VC

Date: Wednesday, September 18th

Time: 4:00 PM – 4:30 PM ET

Speakers: Paul English and Joel Cutler

Description: Join this fireside chat with Joel Cutler and Paul English, successful founders and investors, who share two decades of friendship, collaboration, and professional success tracing back to co-founding KAYAK together (which ultimately was acquired by Priceline for $1.8 billion). Harvard Business School Professor, Youngme Moon, also a board member of Multiverse, Unilever, Warby Parker, and Sweetgreen will lead the conversation and dive into their past, current venture capital trends and investments, and what lies ahead in venture and tech.

DREAM TO REALITY: HOW A DISNEY STORY COMES TO LIFE

Date: Wednesday, September 18th

Time: 5:15 PM – 6:00 PM ET

Speakers: Josh D'Amaro

Description: From Mickey Mouse to Marvel…princesses to Pixar…and galaxies near and far, far away...storytelling is the foundation of every Disney experience. So, what makes a great story? Hear from Disney Experiences Chairman, Josh D’Amaro, as he shares the fundamentals of Disney storytelling and how his teams use innovative technology to bring iconic characters to life.

What Can I Livestream on Thursday, September 19th?

Thursday Main Stage Spotlight 

Date: Thursday, September 19th

Time: 9:00 AM – 9:30 AM ET

Speaker(s): TBD

Description: HubSpot will be releasing the information for this session soon. 

Good Isn't Good Enough: CMO Secrets to Leveling Up Your Team

Date: Thursday, September 19th

Time: 10:00 AM – 10:30 AM ET

Speakers: Shannon Duffy

Description: What makes a great marketing team? Join Shannon Duffy, chief marketing officer at Asana, the #1 AI work management platform, as she shares her strategy for building high-impact marketing teams at scale. In this fireside chat, gain insights from a seasoned industry leader on how to build teams that innovate, collaborate, and deliver meaningful business results.

Midday Industry Insights

Date: Thursday, September 19th

Time: 11:15 AM – 11:45 AM ET

Speakers: TBD

Description: HubSpot will be releasing the information for this session soon. 

Recording the Future

Date: Thursday, September 19th

Time: 12:30 PM – 1:00 PM ET

Speakers: Kara Swisher

Description: Recognized as Silicon Valley's most feared but revered journalist, Kara Swisher's unparalleled access to industry leaders has positioned her as the oracle of the tech world since the mid-90s. Whether it’s a tech trend, a new innovative company that is making waves, or a groundbreaking interview, Swisher is always at the forefront. Join the award-winning journalist, podcast host, and founder of Recode as she shares her insights about where the technology industry has been and where it’s going over the next few years.

Media Masterclass: Content Marketing Tips from Media leaders

Date: Thursday, September 19th

Time: 1:30 PM – 2:00 PM ET

Speakers: Jim Bankoff, Barbara Peng, Jonathan Hunt, Sarah Personette

Description: The most successful modern media companies have built businesses that publish hundreds (sometimes thousands) of original multi-platform stories each day, reaching millions of customers, and converting those engagements into new experiences like events, games, subscriptions, premium programming, commercial products, and more. How are they doing it, what's on their roadmap, and what can modern marketers take away to scale their own content and marketing strategies? Hear directly from Jim Bankoff CEO of Vox Media, Barbara Peng, CEO of Business Insider, and Sarah Personette, CEO of Puck.

From Startup to Sensation: Reinventing Business Success

Date: Thursday, September 19th

Time: 2:30 PM – 3:00 PM ET

Speakers: Wade Foster

Description: Zapier's CEO and co-founder, Wade Foster will share the journey of how he grew Zapier from humble beginnings outside Silicon Valley into the leading automation platform. In this fireside chat, Wade will discuss Zapier's rise from being a leader in the no-code space into the leading force in the AI and automation space for businesses of all sizes.

How to Unlock Global Market Growth and Lead Constant Change

Date: Thursday, September 19th

Time: 3:45 PM – 4:15 PM ET

Speakers: Kat Cole

Description: Kat Cole has a track record of elevating beloved brands to the next level and leading through periods of radical transition. As President and COO at AG1 (formerly Athletic Greens), Kat is responsible for leading the business, scaling the company’s fully-remote team, accelerating growth, and driving innovation in a crowded category. Join Kat and Women’s Health Editor-in-Chief, Liz Plosser, as they discuss what it takes to overcome obstacles, how to take calculated risks to differentiate your brand, and why quality, simplicity, and consistency matter when inspiring health habits.

From Center Court to Venture Capital

Date: Thursday, September 19th

Time: 5:00 PM – 5:30 PM ET

Speakers: Serena Williams

Description: Serena has spoken about the early mornings and late nights that come with her latest chapter as founder of Serena Ventures, the venture capital fund backed and founded by her in 2017, crediting this latest challenge as part of her love of “reinventing herself in different and authentic ways.” Serena will provide her insights and learnings on this new entrepreneurial phase of her life in a special conversation with celebrated media voice Kara Swisher.

What Can I Livestream on Friday, September 20th?

Top 3 CX Lessons for Converting Detractors to Promoters

Date: Friday, September 20th

Time: 9:00 AM – 9:30 AM ET

Speakers: Michelle Peluso

Description: Today’s consumer craves simplicity, personalization and affordability. Consumer expectations are constantly evolving and organizations should evolve alongside of them. CVS Health's consumer-centric strategy has converted 45% of detractors into promoters. In this fireside chat discover how embracing a data-centered approach to feedback collection, closing the loop with all consumers, solving pervasive issues and cultivating a consumer-centric culture among colleagues drives loyalty and satisfaction among consumers — turning critics into advocates.

Thriving in Discomfort: How Being Uncomfortable Fuels Growth

Date: Friday, September 20th

Time: 10:00 AM – 10:30 AM ET

Speakers: Jay Schwedelson

Description: Get ready for a game-changing ride! Forget waiting until you're "ready" – that's a snooze fest! Instead, Jay Schwedelson, lifelong entrepreneur, successful SMB founder, and INBOUND favorite, will share from his own rollercoaster journey of failures, pivots, and epic wins, the actionable insights you can use right now to fuel your own growth. Jay is here to flip the script, embrace discomfort, and show you how this shift can become rocket fuel for your business, career, and personal brand. If you're a leader, founder, or want to become one, this session is a can't miss!

Building Bridges: The Power of Partnerships

Date: Friday, September 20th

Time: 11:00 AM – 11:30 AM ET

Speakers: Glenda McNeal

Description: In this session, Glenda McNeal, Chief Partner Officer at American Express will explore the transformative role that partnerships play in driving innovation and achieving sustained business growth. McNeal will uncover how American Express cultivates and leverages its global strategic partnerships to enhance customer value while staying ahead in a competitive landscape. Attendees will gain unique insights into effective partnership strategies and learn how to forge relationships that can lead to remarkable outcomes.

AI-First Marketing with OpenAI

Date: Friday, September 20th

Time: 12:00 PM – 12:30 PM ET

Speaker: Dane Vahey

Description: Join this presentation to learn the advantages of an AI-first marketing and sales strategy using a multi-modal approach. We'll look at how to embed AI through your GTM process to transform customer and business outcomes, covering real examples from customer service to marketing analytics. We’ll share ideas for integrating text, image, voice, and video into content creation and customer engagement.

The Future of Technology and Wellness

Date: Friday, September 20th

Time: 1:15 PM – 1:45 PM ET

Speakers: Will Ahmed

Description: Will Ahmed, CEO of WHOOP, will discuss the nexus of technology and wellness in this fireside chat. He will recount the evolution of WHOOP into a top wellness/tech brand, emphasizing how wearable tech can enhance various facets of life. Join this session to learn more about the trials and triumphs of entrepreneurship, and get tips on optimizing performance as a leader, spouse, or parent. Expect the conversation to cover: AI, biometric data, the future landscape of wearables, and insights into the latest healthcare and wellness technology trends.

Giving Maximum Effort

Date: Friday, September 20th

Time: 2:30 PM – 3:00 PM ET

Speakers: Ryan Reynolds

Description: Join the Hollywood star as he gives the audience an in-depth look into his ventures outside of acting. He’ll touch on his production company Maximum Effort, his advertising platform MNTN, as well as his many other ventures including his recent reinvention as the co-owner of Wrexham Football Club. Join this special closing session to gain a better insight into how Ryan decides where to invest his time and energy and how he brings a growth mindset to everything he does.

Don’t Forget to Follow the Hashtag on Social Media

Get even more from the livestream experience by participating in the event hashtag, #INBOUND24 and @INBOUND.

More Resources to Help You Prepare for INBOUND

The Ultimate INBOUND Agenda for Marketers
Where To Go for Drinks After INBOUND – Something for Everyone
The Best Vegan-Friendly Restaurants at INBOUND
The Session Types at INBOUND – Know Before You Go
Spotlighting the INBOUND Spotlight Speakers: What You Need to Know
Find Your Community at INBOUND
The Growth Spurt Team’s Official #INBOUND Recap - COMING SOON