2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more.  Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the

Have you ever been in a meeting and someone brings up a term you’re not familiar with or an acronym that you have no idea what it stands for? Keeping up with the ever-evolving jargon can sometimes feel like deciphering a foreign language. Much like Cher Horowitz navigating the hallways of high school in the classic movie “Clueless,” mastering marketing jargon terms

Picture this: You’ve just launched your organization’s dream website. It’s perfectly sleek, visually stunning, and packed with informative content that you know your target audience will love. You can’t help but feel a sense of pride and accomplishment as you hit the publish button. But as the days turn into weeks and the weeks into months, you notice something disheartening – your