Choosing the right marketing automation platform can be like trying to navigate a complex maze. With over 11,000 options to choose from – it’s easy to get lost. If you’ve stumbled onto this post, you’ve likely narrowed down your choices and are ready to compare and contrast the two major players in this field, HubSpot and Salesforce’s Marketing Account Engagement (MCAE) –

2023 has been quite the year! Marketing underwent a major transformation, marked by one of the biggest surges in technology that we’ve seen in some time. The rise of artificial intelligence (AI) reached new heights, changing how businesses create content, engage with their audiences, and more.  Meanwhile, major platform overhauls, such as Twitter’s rebrand/evolution into X, and TikTok’s rapid rise, reshaped the

Choosing business software can be a daunting task. If you’ve ever done it, you’ve probably found yourself visiting countless review sites, sifting through thousands of user opinions trying to find your perfect solution.  Well, I’ve been there too and thought, “There must be a better way.” That’s why, for this review article, I thought we’d do something a little different to make

Marketing automation platforms have become indispensable tools for businesses looking to streamline their marketing efforts, increase efficiency, and drive better results.  But, which Marketing Automation Platform is the best? More importantly, which is the best Marketing Automation Platform for YOU? We created this article to help you find out.   The marketing landscape is ever-growing and its multitude of tools and platforms can

Have you ever been in a meeting and someone brings up a term you’re not familiar with or an acronym that you have no idea what it stands for? Keeping up with the ever-evolving jargon can sometimes feel like deciphering a foreign language. Much like Cher Horowitz navigating the hallways of high school in the classic movie “Clueless,” mastering marketing jargon terms

As a business owner or marketer, you’re constantly on the lookout for ways to enhance your marketing efforts, drive revenue, and connect with your audience effectively. Sometimes, that comes as a new tool, application, or software. In both our personal and work lives, we’re shifting more and more towards digital every day. New platforms and social apps continue to hit the market

List fatigue is a very real thing. No matter how hard you try, a portion of your email subscribers, 25% annually according to HubSpot, will eventually lose interest and stop opening your emails. This could be for any number of reasons You’re emailing them too frequently Your emails have started to feel stale and predictable They only joined your mailing list to