What Are the Best CRMs of 2024?

Written By Sean McGauley
March 21, 2024

Picture this: You’re juggling a dozen spreadsheets, your inbox is overflowing with customer inquiries, and your sales team is chasing leads without a clear roadmap or plan. Sound familiar? If you’ve ever felt the weight of disorganized customer data, missed opportunities, or the struggle to provide exceptional customer service, you’re not alone.

That’s where the power of a Customer Relationship Management (CRM) solution comes in. A CRM can help you transform your chaos into clarity, inefficiency into productivity, and missed connections into customers. 

What business problems can a CRM solve?

The Siloed Data Dilemma: Your customer information is scattered across spreadsheets, emails, legacy systems, and maybe even sticky notes—each holding a piece of the puzzle. But where’s the big picture? A CRM helps you stitch those fragments together, creating a cohesive view of your data for sales forecasting, reporting, and more.

The Sales Rep Hamster Wheel: Your sales team is running forward at full speed with various sales activities, but blindfolded. Leads slip through the cracks, follow-ups get missed, and deals hang in limbo. A CRM streamlines the effort, provides a clear roadmap for business operations, and unlocks data-driven insights.

Marketing Misfires: Your marketing campaigns feel like throwing darts in the dark. Generic messages hit the wrong targets, and personalized outreach is a distant dream. A CRM gets you to the bullseye with management features like segmented contacts, behavioral triggers, and personalization that resonates.

If you’re up against any (or, likely all of) these challenges – a CRM can make all the difference and save time and money. 

In today’s post, we’ll help you find your perfect fit CRM with an exploration of the Best CRMs of 2024. We’ll look into their features, pricing, compare strengths, and guide you toward the perfect fit for your business and name our picks for:

Microsoft Dynamics is a suite of business apps

Microsoft Dynamics 365


Microsoft Dynamics 365 is a comprehensive suite of intelligent business applications designed to enhance operational efficiency and create exceptional customer experiences. Let’s take a closer look at what it offers. 

Unified Platform: Dynamics 365 seamlessly integrates customer relationship management (CRM) with the rest of Microsoft’s functionalities. It provides a unified platform for managing various business processes.

Operational Agility: By streamlining processes, Dynamics 365 helps organizations become more agile. It reduces complexity, enabling teams to deliver value efficiently without increasing costs.

Customer-Centric Approach: Connecting sales, marketing, finance, supply chain, and other functions, Dynamics 365 empowers businesses to focus on customer needs. It accelerates lead conversion and facilitates deal closures.

Key Features

Let’s explore some essential features within Microsoft Dynamics 365 CRM:

  1. Sales: Manage your entire sales funnel, including leads, opportunities, and pipelines. Track interactions, forecast revenue, and collaborate with team members.
  2. Customer Service: Deliver exceptional customer support. Case management, knowledge base, and omnichannel communication tools ensure timely resolution.
  3. Marketing: Create targeted campaigns, nurture leads, and analyze campaign performance. Personalize communication based on customer behavior.
  4. Field Service: Optimize field operations with scheduling, resource allocation, and mobile access. Ideal for service technicians and field teams.
  5. Finance: Dynamics 365 Finance streamlines financial processes, including accounts receivable, accounts payable, and budgeting.
  6. Supply Chain Management: Manage inventory, procurement, and logistics efficiently.
  7. Customer Insights: Gain deeper customer understanding by analyzing data from various sources.


Dynamics 365 Sales Pricing:

  • Dynamics Sales Professional: $65/user/month
  • Dynamics Sales Enterprise: $95/user/month
  • Dynamics Sales Premium: $135/user/month

Remember that pricing details may change, so it’s best to visit Microsoft’s pricing page for the most up-to-date information.

Best for Large Businesses Who Have Standardized on Microsoft:

Microsoft Dynamics 365 excels in its seamless integration with other Microsoft tools, making it a top choice for businesses already using Microsoft products. Its comprehensive suite of applications caters to various business needs, including sales, marketing, and customer service.

Zoho is a cloud-based suite of tools

Zoho CRM


Zoho is a cloud-based software suite that offers a diverse range of business and productivity tools. With over 55 products, Zoho covers everything from sales and marketing to finance and legal. Unlike many companies, Zoho prioritizes user privacy and hosts its tools in their data centers. Their long-term vision focuses on building exceptional products, and they provide transparent pricing options. Whether you’re a small business or a large enterprise, Zoho’s versatile suite of tools is worth exploring for your business needs.

Key Features

Let’s explore some essential features:

  • Lead Management: Capture leads, automate lead scoring, identify leads that will convert, and follow up with detailed contact information.
  • Deal Management: Close more deals in less time. Track what stage your deals are currently in, and seize every opportunity at the optimal moment.
  • Contact Management: Get real-time insights about your customers, connect with them across channels, and build strong relationships.
  • Workflow Automation: Every time your team follows up with a lead or updates a field it requires significant manual work. Learn how to perform these tasks much faster, using workflows.


Zoho CRM offers a range of pricing plans to suit different business needs:

  • Free CRM
  • Standard Plan: $14 per user per month 
  • Professional Plan: $23 per user per month 
  • Enterprise Plan: $40 per user per month 
  • Ultimate Plan: $52 per user per month 

Remember to explore Zoho’s official website for more details, accurate pricing, and to find the plan that best suits your requirements.

Best for Small to Medium Sized Businesses on Budget:

Zoho CRM provides more affordable subscription fees for smaller teams. It offers critical functionality at a reasonable price, making it suitable for businesses that want to avoid high costs. However, some advanced features may require expensive add-ons

Salesforce is a cloud-based CRM

Salesforce CRM


Salesforce CRM is a robust cloud-based customer relationship management system that caters to businesses of all sizes. It stands out for its extensive customization options, scalability, and integration capabilities. Key features include customizable fields, lead management, powerful reporting, and a marketplace (AppExchange) for third-party apps. Additionally, Salesforce offers specialized clouds for customer service (Service Cloud) and marketing automation (Marketing Cloud). While its pricing may be higher, it’s an ideal choice for medium to large enterprises seeking comprehensive features and scalability.

Key Features

Let’s explore some essential features:

  • Customization and Flexibility: Salesforce allows users to tailor the CRM to their specific needs. You can create custom fields, workflows, and automation, ensuring they align perfectly with your business processes.
  • Sales and Lead Management: Salesforce provides robust tools for managing leads, opportunities, and sales pipelines. You can track interactions, forecast revenue, and collaborate effectively within the platform.
  • Reports and Dashboards: The platform offers powerful reporting features. Users can create custom reports, visualize data, and gain insights into sales performance, customer behavior, and trends.
  • AppExchange Marketplace: Salesforce’s AppExchange is a treasure trove of third-party apps and integrations. You can extend the CRM’s functionality by adding apps for marketing, customer service, analytics, and more.
  • Mobile Access: Salesforce’s mobile app ensures you stay connected on the go. Real-time updates allow sales reps to manage tasks and engage with clients from their mobile devices.
  • Service Cloud and Marketing Cloud: Beyond sales, Salesforce offers specialized clouds for customer service (Service Cloud) and marketing automation (Marketing Cloud). These integrated solutions enhance overall customer engagement.


Salesforce offers different editions to cater to varying business needs. Here’s a breakdown of pricing:

  • Starter Edition: $25/user per month
  • Professional Edition: $80/user per month
  • Enterprise Edition: $165/user per month

Remember that pricing may vary based on additional features, user licenses, and customizations. Visit Salesforce for the most accurate and up-to-date pricing.

Best for Businesses Needing Customization and Scalability:

Salesforce CRM is a powerhouse for large enterprises. Its extensive customization options, robust reporting, and scalability make it ideal for organizations with complex sales processes. However, it may be overkill for smaller businesses due to its higher price point

HubSpot CRM helps streamline sales and marketing

HubSpot CRM


HubSpot CRM is a versatile solution designed to streamline sales and marketing strategies for businesses of all sizes. Its free version accommodates up to 2,500 users and offers essential features for managing leads and customer interactions. The CRM pins user experience as a priority and adapts to the needs of smaller businesses as well as large enterprises.

Key Features

  • Core CRM Software Is Free: HubSpot offers a free version of its CRM, which includes essential features like contact, deal, and task management. This free plan allows unlimited users and up to one million contacts, companies, deals, or task details. It’s an excellent starting point for businesses.
  • Real-Time Lead Behaviors Notification: HubSpot notifies sales teams in real-time about assigned leads, form submissions, deal mentions, and more. These personalized notifications keep your team on top of crucial interactions.
  • Personalized Email Sequences: HubSpot allows you to create personalized email sequences for both leads and existing customers. This feature streamlines communication and ensures consistent messaging.
  • Customizable Snippets: Snippets are reusable text blurbs that come in handy for real-time chatting and quick email responses. You can create snippets to enhance communication efficiency.
  • Document Sharing: HubSpot enables you to upload, share, and track documents. This feature saves valuable time for your team when collaborating on files or sending documents to clients and prospects.
  • Email Integrations and Automation: Seamlessly integrate your email communication within HubSpot. Automate repetitive tasks like follow-ups and engagement.


HubSpot CRM offers various pricing tiers to cater to different business needs and sizes. The core CRM is free with limited features. Additional paid tiers unlock additional sales tools and features. 

  • Free CRM
  • Sales Hub Starter: $20/month per seat
  • Sales Hub Professional: $100/month per seat
  • Sales Hub Enterprise: $150/month per seat

Remember that pricing details may change, so it’s best to visit HubSpot’s pricing page for the most up-to-date information.

Best CRM Overall:

HubSpot CRM stands out as our choice for the best overall option due to its user-friendly interface, effective lead management capabilities, and affordability. Its intuitive design makes it easy for users to navigate, while lead tracking, contact management, and deal pipelines help organize and prioritize leads. Additionally, the free version provides essential features, making it an attractive choice for small businesses and startups.

We put HubSpot CRM head-to-head against our other top choices for CRM. See how HubSpot compares:

Industry-Specific Recommendations

We often get asked about industry-specific recommendations for CRMs. Although all of these options can work for many different industries, here are the ones we feel are the best in a given industry.

Best CRMs for Nonprofits: Zoho offers the right balance of affordability and essential features, making it a great choice for smaller nonprofit organizations. It helps manage contacts, campaigns, and donations. (More on Zoho for Nonprofits)

Best CRMs for Sales: We like Salesforce as the best CRM for sales due to its extensive customization, robust reporting, and scalability. Salesforce has been a standard in the sales world for a long time. Its flexibility allows businesses to tailor it to their unique sales processes, while powerful reporting features provide valuable insights. However, its high price point might make it most suitable for large enterprises. (More on Salesforce for Sales)

Best CRMs for Startups: HubSpot CRM is our choice for the best CRM for startups due to its generous free plan, user-friendly interface, short setup time, and scalability. Whether you’re launching or experiencing different growth phases, HubSpot provides essential features and flexibility, making it an excellent choice for budget-conscious small businesses. (More on HubSpot for Startups)

How to Choose a CRM – Free CRM Buyer’s Guide

We get it – it’s crucial to find the right CRM that balances your business goals and customer needs while also accounting for long-term growth and profitability.

To help make your decision easier, we’ve created this free 6-step buyer’s guide that will help you make the right choice and avoid buyer’s remorse.

Inside, you’ll learn how to:

  • Identify your goals
  • Assess your current tech stack
  • Compare critical features and capabilities
  • Outline your adoption plan 
  • And more!

The Ultimate Buyer’s Guide to Choosing the Right CRM

Sean McGauley

About the Author

Marketing is more challenging than it’s ever been - but, I’m committed to finding new and creative ways to succeed. By day, I’m a digital marketing enthusiast with a passion for connecting brands with their target audience. I have over a decade of experience in creating and executing successful campaigns with a proven track record. I specialize in Strategy, Copywriting, SEO, and social media marketing - always staying up-to-date with the latest industry trends and technologies. By night, you'll likely find me adventuring with family and friends. I enjoy nature, photography, mountain biking, fly fishing, and trying new foods. I want to connect with other like-minded professionals to learn from and work with.