To truly deliver top-notch customer service – the kind that inspires your customers to become your biggest fans and spread your message to others – you need a system that seamlessly integrates with your business operations.
Enter Zendesk and HubSpot Service Hub, two top options for help desk solutions, each offering a unique array of features and functionalities.
But how do these platforms stack up against each other? Which one offers what you need?
That’s exactly what this article is about! So get comfortable and let’s dive into the comparison.
Here's what's covered in this article - just click to jump to the section you're most interested in:
When it comes to features – both have you covered on all the basics you’ll need for your customer service, including conversational tools (chatbots, ticketing, inbox, etc), automation (like simple ticket automation), AI, knowledge base management, and more.
However, there are some differentiated features from both that show up as you go further up the subscription tiers. Let's take a look.
HubSpot’s Differentiated Features
Zendesk Differentiated Features
Additionally, Zendesk provides operational level agreements (OLAs). OLAs allow businesses to set targets and expectations for groups working on tickets.
HubSpot Service Hub has a free plan that allows you to use some of its basic features for unlimited users and contacts. However, if you want to access more advanced features, such as workflows, sequences, and custom reports, you will need to upgrade to one of its paid plans, which starts from $20 per month per seat.
See HubSpot for the most up-to-date and accurate pricing information.
Zendesk for Service does not have a free plan but does offer free trials of its paid plans, which start from $19 per month.
See Zendesk for the most up-to-date and accurate pricing information.
Both of these companies approach scalability in similar ways.
First on pricing – HubSpot Service Hub is designed to scale with your business, as it offers different plans for different stages of growth, including a free option.
Zendesk is also scalable on pricing. Although it doesn’t offer a free plan like HubSpot, it does have free trials for all of its subscription levels.
The second area of scalability is connecting the rest of the business through additional apps. With a Zendesk suite, you can add on additional products like Zendesk for Sales and Zendesk Sunshine, Zendesk’s open and flexible CRM platform.
With HubSpot, you can layer Service Hub with other Hubs, including Sales Hub, Marketing Hub, Operations Hub, and Commerce Hub.
Having all of your customer data in a single place will transform your business into a customer-centric machine, built to delight your customers with every interaction.
With over 17 years on the market, Zendesk is regarded as a proven leader among help desk platforms. Many users choose the Zendesk Service platform, its tools, and guidance to attain their business objectives—and as Zendesk puts it, “evolve into CX-perts in their own right.”
Zendesk uses AI in its Agent Workspace, where AI provides context about tickets and suggested replies to help customer service agents. While HubSpot is also investing heavily in AI with its tools Content Assistant and ChatSpot, these are not purpose-built for customer service.
Zendesk demonstrates its ability to efficiently address any business challenge with a consistently low cost of ownership (TCO). According to their website, “Self-service and automation features deflect up to 15 percent of agent contacts, which saves time and money.”
HubSpot Service Hub runs on HubSpot’s Smart CRM, enabling users to access a comprehensive overview of customer interactions within a single platform. This functionality empowers businesses to identify key opportunities for enhancing customer connections across marketing, sales, and service channels – all on one platform.
Pro Tip: Here's How to Set Up the HubSpot Free CRM the Right Way
HubSpot Service Hub drives team efficiency by automating processes, eliminating manual tasks, streamlining ticketing procedures, offering self-service options for customers, and establishing avenues for personalized communication.
In Zendesk, users are somewhat limited in their ability to create feedback surveys. To craft custom surveys or enhance existing survey options, users will typically have to rely on integrations and API implementations.
In Hubspot, users can create NPS, CSAT, CES, and custom surveys to gather feedback and use this intelligence to create better customer experiences and build loyalty.
Our recommendation? It all comes down to your business and goals.
Zendesk is an excellent choice for businesses seeking a service desk platform solution. Purpose-built and continuously evolving, Zendesk has solidified its position over time as a leader.
On the other hand, HubSpot Service Hub represents a younger contender in the market. For businesses already invested in the HubSpot platform, it offers unique advantages you won’t find with Zendesk. The synergy achieved by leveraging multiple HubSpot Hubs for Marketing, Sales, Operations, and more creates efficiency and propels business growth.