Helpful Guidance for B2B Tech Startups Using HubSpot

From Noise to Connection: Building Better Social Strategies with AI

Written by Brooke B. Sellas | May 15, 2025 3:59:40 PM

Learn how AI tools like ChatGPT can transform your social media strategy into real conversations that convert. 

Is social media engagement dead?

If you're experiencing declining reach and fewer likes, despite an uptick in your content production (thanks to AI), it’s easy to think the answer is yes.

But the truth is, engagement isn’t dead… It’s just changed. And if your strategy hasn’t evolved with it, you’re probably chasing the wrong metrics.

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AI can easily be used to pump out and mass broadcast content, but that's just not working. Instead, we need to start using AI to fuel intelligent conversations.

Stop Posting. Start Connecting.

For too long, companies on social have equated more content with more success.

But pushing out more posts doesn’t necessarily mean more business. In fact, without smart targeting, consistent care, and meaningful conversation, more content often just means more noise.

A Better Use for AI: Conversations That Convert

Many are using tools like ChatGPT and other large language models (LLMs) to create content - or, more often, noise.

A better use for those same tools: conversation starters, engagement enhancers, and powerful tools for real-time customer care.

The Real Magic: Conversations That Convert

It’s time to move beyond vanity metrics and focus on what really matters: building trust, loyalty, and community. The best part is that you can still use AI to help you do it!

Want to See How It’s Done?

Join me live on May 29 at 11:00 AM ET for a tactical, no-fluff session hosted by the Boston HubSpot User Group (HUG).

Using AI to Build Smarter Social Media Strategies

  • May 29, 11:00 AM – 12:00 PM (EDT)
  • Online Event, Hosted by Boston HUG

See you there!