Are you ready for a transformative experience at INBOUND23 ? This year’s lineup of spotlight speakers promises to be nothing short of extraordinary! As marketers, we understand the importance of staying on top of industry trends and gaining insights from renowned experts. Sometimes keynote speakers blur the lines between celebrity and marketing, which can make some think these sessions aren’t full of

Congratulations on choosing HubSpot for your marketing, sales, and customer service endeavors! At Growth Spurt, we’re big fans of using HubSpot, and we believe that setting up your HubSpot account correctly from the start is crucial to your success on the platform.  You might be thinking, “Could the settings really be that important?” Getting your settings right from the start helps to

Boston is abuzz with excitement as the highly anticipated INBOUND Conference by HubSpot takes over the Boston Convention & Exhibition Center, making it the hottest ticket in town (second only to Van Morrison’s summer Boston concert, in my humble opinion)! Scheduled from September 5th to 8th, this transformative event promises to draw marketers, business professionals, and sales leaders eager to immerse themselves

If you work in marketing, or even just have a view of your website’s traffic, you likely know the feeling… You’re tirelessly driving traffic to your website, pouring your heart and soul into crafting compelling content, and yet, you still see the untapped potential of those segments of visitors that leave your site without buying anything.  Why did they leave? How could

Picture this: You’ve just launched your organization’s dream website. It’s perfectly sleek, visually stunning, and packed with informative content that you know your target audience will love. You can’t help but feel a sense of pride and accomplishment as you hit the publish button. But as the days turn into weeks and the weeks into months, you notice something disheartening – your

As Twitter undergoes controversial changes , Meta’s Threads app entered the scene in early July 2023 aiming to leverage Instagram’s popularity and capitalize on Twitter’s stumble.  With millions of people already signed up, including verified brands and notable figures, Threads is making waves .  For a full overview of what Threads is (including how to get started), check out our guide here

Meta , the parent company behind the popular social media platforms Facebook and Instagram, has recently made a splash with the release of their latest app: Threads . This brand new text-based conversation app is rapidly gaining traction and experiencing a rapid surge in sign-ups.  With its similarities to Twitter (Link to article, Twitter vs Threads) , Threads has captured the attention

On July 5th, just a day after we celebrated Independence Day, Meta kept the fireworks going with its release of a new text-based conversation app, Threads. Sign-ups have already skyrocketed. Just look at this Threads message from Meta CEO Mark Zuckerberg : Clearly, people are interested in Meta’s newest release. With Twitter in near shambles, the release has caught the attention of

In today’s hyperconnected world, it’s easier than ever to feel social. We scroll through our social media feeds, exchange messages with friends and colleagues, and even attend virtual events. But amidst this digital web of connections, are we truly forming meaningful relationships and fostering genuine connections? When I first started on my journey into inbound marketing using HubSpot, I was filled with

The Boston HubSpot User Group held our first in-person meeting in over four years. It was wonderful to reconnect with Boston’s inbound community after so long. And what better place to gather than at the home office of one of Boston’s most loved brands, Wistia . Wistia’s video marketing platform for businesses makes it easy for marketers to do video well. Wistia

Effective targeting and nurturing in your sales and marketing starts with understanding the journey your prospects take to making a purchase, or the Buyer’s Journey. By understanding the steps in this process, organizations can use HubSpot’s lifecycle stages and lead status property fields to track how contacts or companies progress through each stage and optimize over time to improve. The lifecycle stage

Imagine you’ve been tasked with running a marketing campaign for your software company and your goal is to generate leads and nurture them into paying customers. But, here’s the catch – you have no idea who in your database is a current customer, who sales is already talking to, or how much prior knowledge your contacts have about you and your company…

Standing out amidst the sea of online content can be challenging these days. Most online searches display millions of results of high-quality content, blogs, videos, and more. For example, “How to make a pizza” returns over 1.5 Billion results! It can seem impossible for your company to get found by potential customers as you’re likely seeing millions of results for the keywords

The most common question I see from startups considering HubSpot as their CRM is, “Am I going to outgrow it?” It’s a reasonable question for any company with aggressive growth goals. If you’re planning on doubling in size in the next 12 months, you want some assurance that you’re not going to have to replace the CRM that you just spent thousands

Today’s post is the third in a series exploring HubSpot’s generative AI tool, Campaign Assistant.  If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. The second

Today’s post is the second in a series exploring HubSpot’s generative AI tool, Campaign Assistant.  If you’re new to Campaign Assistant, the best place to start your learning journey is our first post where we explore what Campaign Assistant is, what it does, and walk through the steps to get started by creating a landing page for your marketing campaign. Today, we’re

In today’s fast-paced world, time is a precious commodity, and marketers often find themselves stretched thin trying to juggle multiple tasks. With HubSpot’s Campaign Assistant tool, you can leverage the power of artificial intelligence to offload the heavy lifting and free up your valuable time for tasks that truly require a human touch. It’s another amazing generative AI tool from HubSpot, joining

Customer Relationship Management (CRM) platforms have become essential tools for managing customer interactions, streamlining sales processes, and fostering business growth. Choosing the right CRM platform is crucial to meet the specific needs of your organization and drive success.  As a digital marketing agency, we often get asked, “Which CRM is right for us?” when clients are considering an implementation or migration. The

If you’re an inbound marketer, you understand the struggle of consistently producing high-quality content that engages your audience and drives leads. A successful inbound strategy requires lots of high-quality content, but creating it at scale is a tall order. Especially when we, as marketers, are already stretched so thin. Imagine a scenario where you could double, triple, or even 5x the amount